1967 Volkswagen Beetle Base 1.6l on 2040-cars

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2013 Volkswagen Beetle Turbo Convertible

Less Flower, More Power
Pardon our political incorrectness for a moment, but the Volkswagen New Beetle was, undeniably, a "chick car." There was almost nothing that the New Beetle offered to enthusiasts (of either gender), and by the end of its run, VW had even stripped all of the exciting engines from the car's lineup. Looking to resurrect some of the excitement behind the Beetle, the third generation of the iconic car ditched the cuteness when the coupe debuted for 2012, and now the 2013 Volkswagen Beetle Convertible aims to show how much fun drivers can have without a top.
Celebrating almost six and a half decades of the Beetle convertible, Volkswagen is offering a trio of distinct special editions that celebrate three of the car's most popular decades (the '50s, '60s and '70s), but as one of the unofficial cars of the 1960s, it would almost be a crime not to test this version, right? Besides, this is also the only special edition to get the turbocharged engine. While our first drive of the 2013 Beetle Convertible was in the fuel-miser TDI variation, our two-week romp in the 2013 Beetle Convertible '60s Edition came just as peak convertible weather was kicking off down in Florida.

VW budget sub-brand stuck in limbo over VW standards, costs

Reports in October 2012 claimed Volkswagen had begun investigating the creation of its own budget brand. This came after having failed to purchase Malaysian car company Proton or produce a meaningful partnership with Suzuki, and after watching Renault-Nissan make piles of euro on Dacia and plot the return of Datsun.
For VW, more important than the question of what to call it was how to build it profitably and in a way that didn't damage the VW brand. According to a report in Autocar, a satisfactory answer still hasn't been found. The hurdle is how to hit "'necessary' quality and safety levels" at the price points needed to make the venture worthwhile. At the time of the 2012 report, German outlet Der Spiegel said VW was trying to get prices down to 6,000 to 8,000 euro ($7,784 to $10,379 US), about two thousand to four thousand euro under the price of the VW Up and in line with the cost of a 6,790-euro Dacia Sandero in Germany.
In March 2013, VW announced, "We want to bring a true budget car to the market in China in the foreseeable future," the most concrete move in that direction after years of planning to make a decision. Working with local Chinese maker FAW, it was predicted that the vehicle in question would appear around 2016, but as of November last year a final vote on it needed to wait until this year because "We are still working on the cost side" and profit possibilities for a car that "has to be durable, it has to be precise, it has to be safe."

Honda wins Commercial of the Decade, but not for the ad you think [w/VIDEO]

Honda's Commercial of the Decade: "Grrr" - Click above to watch video
The mad men at Adweek recently voted for the Commercial of the Decade (Super Bowl commercials not included) and Honda took top honors over memorable ads from the last ten years by companies like Nike, Budweiser and Sony. That's not a big surprise considering Honda often puts a huge amount of effort into its on-air spots. However, the Japanese automaker didn't win for the commercial you might have expected: "Cog." Though Honda's famous commercial that breaks down a European Accord Tourer into a Rube Goldberg-esque machine was also a finalist, it was beaten by another Honda commercial called "Grrr" that's narrated by Garrison Keillor of all people. You've probably never seen it, but you can after the jump.
Volkswagen also made the list of finalists, but the particular ad chosen out of all the comical VW ads we've seen was unexpected as well. Most surprising carmaker with a commercial in the finals: Saturn. Who knew...