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Jaguar Land Rover remains bullish on diesels

Despite Volkswagen's recent diesel scandal, Jaguar Land Rover is pushing ahead with ambitious plans to roll out the technology across most of its lineup in the coming years. Jaguar and Land Rover will add diesel engine variants to every model in their lineups, except for the Jaguar F-Type sports car. Land Rover launched the Range Rover and Range Rover Sport with available 3.0-liter turbocharged V6 diesels, and together they have sold more than 330 units so far in September, their first month on sale in the United States. JLA officials say they've seen no fallout from VW's emissions problem and are adamant their diesels meet EPA standards. "That has been our strategy, and it is not changing," Joe Eberhardt, Jaguar Land Rover North America CEO, told the Automotive Press Association on Wednesday in Detroit. "You have to deal with the situations as they arrive. We are confident of diesel." Jaguar will get another diesel next year from its Ingenium engine family, which will initially be sold in the XE sedan and the F-Pace crossover. It's a turbo 2.0-liter four-cylinder unit and makes 180 horsepower and 317 pound-feet of torque. A JLR spokesman said the Ingenium has not yet gone through the EPA certification process, and the diesel-powered models will arrive in the fall. Jaguar also plans to add diesel engines to the flagship XJ and XF sedans. Land Rovers, including the Discovery and Evoque, will also get diesel options, and the company estimates the technology will offer 20- to 30-percent improvements in fuel economy, depending on the vehicle. Eberhardt said it is "too soon to tell" if the diesel market will be weighed down by Volkswagen's situation. The German automaker admitted to cheating on emissions tests to make its diesel-powered cars appear to run cleaner than they actually do in real-world situations. The ensuing outrage forced longtime VW chief executive Martin Winterkorn to step down and prompted a reorganization of the company, which faces legal and regulatory action around the world. Still, Eberhardt maintains JLR is "very confident" in its diesels, which are part of its strategy to grow sales around the world. Land Rover has experienced rapid growth under the ownership of Indian conglomerate, Tata Motors, while Jaguar is set to revitalize its lineup with new entries like the XE and F-Pace to reach a broader market segment.

2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Volkswagen poised to enter F1 with Red Bull

The Volkswagen Group could finally be preparing to enter Formula One, and enter it in a big way. That is, at least, if the latest reports prove accurate. And given the source, we're taking notice. The word around the paddock this weekend in Singapore has it that VW is entering into a partnership with Red Bull Racing that would see the German auto giant not only supply the team with engines, but buy the team altogether. The move would come as a welcome development for Red Bull, which took four consecutive world championships between 2010 and 2013, but has fallen off pace over the past couple of seasons due in large part to the under-performance of its Renault engines. The deal, which according to the report is currently being finalized, would see VW develop an all-new engine for Red Bull (and potentially for Toro Rosso and other customer teams), but the new power unit wouldn't be ready before 2018. In the interim, Red Bull would break off its current deal with Renault a year early and switch to another customer engine arrangement, with Ferrari currently rumored to be the favorite. The energy drink company that currently owns the team, in turn, would revert to a (prominent) sponsorship role - similar, it bears noting, to the role it plays with VW's World Rally Championship team. The termination of the relationship with Red Bull could spell the end of Renault's current F1 program, unless the French manufacturer carries through with plans to reacquire its stake in the Lotus team that was once its own. The VW deal would also ostensibly put to rest the mooted arrangement that would have seen Red Bull switch from Infiniti sponsorship and Renault engines to a similar deal with Aston Martin and Mercedes. What isn't clear at this moment is which brand Volkswagen would choose to promote with the new F1 program. Audi is speculated to be the favorite, which would likely spell the end of its Le Mans prototype endurance racing program – leaving that realm to Porsche after a solid decade and a half of dominance. The board in Stuttgart could, however, opt to hand the opportunity to one of its other brands, including Bugatti, Bentley, Lamborghini, Seat, Skoda, or the Volkswagen brand itself. The news comes from not only from the BBC, but from its analyst Eddie Jordan – a man who knows a thing or two about running an F1 team... and selling one. Jordan ran his eponymous grand prix team from 1991 through 2005.