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Will a Phaeton EV rise from the VW Dieselgate ashes?

The Volkswagen diesel emissions scandal isn't even close to ending, but in a new announcement the automaker says it is working to rehabilitate its battered image a little bit. In a series of pledges, the German company is putting a serious emphasis on future electrification. Headlining this EV onslaught: the next-gen Phaeton will be fully battery powered. VW is still very light on details about its future flagship, and Tesla shouldn't be shaking in its boots yet. The automaker simply promises "a pure electric drive with long-distance capability, connectivity and next-generation assistance systems as well as an emotional design." According to insiders speaking to Autocar, the Phaeton potentially launches in 2020, and it might share a platform and powertrain with the production version of the Audi E-Tron Quattro concept. A new Phaeton was rumored to be nearly ready earlier this year, but the project was reportedly scrapped to cut costs. VW loses money making the current one, and sedan competes against other products, like the Audi A8. Perhaps the company sees this scandal as a perfect opportunity to revaluate the point of the vehicle. While the Phaeton EV will represent the top of VW's future lineup, electrification will appear further down the line, as well. The automaker will create a new platform called the MEB specifically for compact EVs. Promising ranges between 155 and 311 miles, the architecture will be offered across the VW Group brands and on "both passenger cars and light commercial vehicles." This electrification push will likely affect current models, too, thanks to further engineering of the MQB platform. VW wants the vehicles to support longer-range plug-in hybrids, mild hybrids, and EVs with 186 miles of distance. Since the architecture is already on sale, presumably these are the first vehicles to benefit from the new strategy. VOLKSWAGEN BRAND BOARD OF MANAGEMENT TAKES STRATEGIC DECISIONS Accelerated implementation of the efficiency program creates room for reorientation Streamlined processes leverage further cost-saving potential, including cuts in fixed costs Investments to be reduced by 1 billion euros per year compared with planning – combined with prioritization of projects for the future Product decisions formulated New Phaeton will be electric New Modular Electric Toolkit planned Wolfsburg,October 13, 2015 – The newly-formed Volkswagen Brand Board of Management took further strategic decisions at a special meeting. CEO Dr.

Car and Driver shows off awesome 1960s ads

Someone must have recently rediscovered the keys to the archives at Car and Driver, and the access has been put to good use. Following last month's fantastic look at automotive ads from the '50s, there's now a new gallery running from March 1960 through December 1969. This collection provides a great overview of a decade full of iconic cars. If you're a fan of Carroll Shelby, particularly his Mustangs, then there's a lot to love among this group. One ad from July 1965 aimed to sell the GT350, but with an ocean of text and a tiny picture, it probably could've used a once-over by Don Draper's team. By December '65, the copywriters ironed out the problems with a spot proclaiming boldly "Shelby GT350 is 'Son of Cobra.'" The company offered some great accessories, too. For those into European motoring, there's a humorous attempt to sell the Alfa Romeo Giulia as both a racecar and family hauler. Toyota also boasts about the winning record for the 2000GT. Among the best text comes from BMW for lines like: "What's BMW got? The most advanced high-performance engine in any production car, for a cruising speed of 100 mph." Of course, Volkswagen's famous "Lemon" ad for the Beetle also gets its due here. Separately, each of these ads is fascinating, but taken together they tell the story of a great decade of motoring. Go give them all a read at Car and Driver. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Alfa Romeo BMW Ford Toyota Volkswagen shelby alfa romeo giulia shelby gt350 toyota 2000gt

The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.