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VW budget sub-brand stuck in limbo over VW standards, costs

Reports in October 2012 claimed Volkswagen had begun investigating the creation of its own budget brand. This came after having failed to purchase Malaysian car company Proton or produce a meaningful partnership with Suzuki, and after watching Renault-Nissan make piles of euro on Dacia and plot the return of Datsun.
For VW, more important than the question of what to call it was how to build it profitably and in a way that didn't damage the VW brand. According to a report in Autocar, a satisfactory answer still hasn't been found. The hurdle is how to hit "'necessary' quality and safety levels" at the price points needed to make the venture worthwhile. At the time of the 2012 report, German outlet Der Spiegel said VW was trying to get prices down to 6,000 to 8,000 euro ($7,784 to $10,379 US), about two thousand to four thousand euro under the price of the VW Up and in line with the cost of a 6,790-euro Dacia Sandero in Germany.
In March 2013, VW announced, "We want to bring a true budget car to the market in China in the foreseeable future," the most concrete move in that direction after years of planning to make a decision. Working with local Chinese maker FAW, it was predicted that the vehicle in question would appear around 2016, but as of November last year a final vote on it needed to wait until this year because "We are still working on the cost side" and profit possibilities for a car that "has to be durable, it has to be precise, it has to be safe."

VW apprentices prep Golf GTI Dark Shine, Variant Biturbo for Worthersee

Volkswagen not only cooks up some pretty tempting concepts of its own for the GTI-Treffen at Worthersee every year (and encourages its sister brands to do the same), but also gives its apprentices the opportunity to do it. And here's what they came up with this year. Called the GTI Dark Shine edition, the show car features an upgraded 2.0-liter turbo four, pumping out 389 horsepower and 359 pound-feet of torque through its dual-clutch transmission. But that's not all. As you can see, it also has a striking two-tone livery of metallic gray and yellow pearl, along with a stainless steel exhaust, carbon air box, an upgraded aero kit, a 3,500-watt audio system with eight speakers and a thoroughly reworked interior done up to match the bodywork in black Alcantara and carbon leather with yellow trim. The team of 13 apprentices built the show car from a body-in-white over the course of nine months. It follows in a long line of GTI concepts done each year by VW apprentices that stretches back to 2008. This year, however, another team of 14 interns at the plant in Zwickau, Germany, worked up a blue Golf Variant wagon called the Biturbo Edition with the twin-turbo diesel from the Passat good for 236 hp and 368 lb-ft. Another team in the Czech Republic was responsible for the Fabia FUNstar pickup concept. And of course the automakers themselves showcased the radical Golf GTE Sport, GTI Clubsport, Skoda Fabia Combi R5 and Audi TT Clubsport. The lake is calling ... world premiere: Volkswagen apprentices present their Golf GTI Dark Shine at Worthersee event - Other show car premieres: Golf Variant Biturbo Edition (Zwickau) and SKODA FUNstar (Mlada Boleslav) They have followed the call of the lake: 13 Wolfsburg apprentices from Volkswagen and group company Sitech Sitztechnik have traveled to the 34th Worthersee GTI meeting today to present their 395 PS (290 kW) Golf GTI Dark Shine to the public for the first time. Their sporty two-door Golf features a two-tone color scheme. The front is painted in dark Daytona Grey Metallic and the rear in unique R-yellow pearl effect – giving rise to the name "Dark Shine". The Golf GTI Dark Shine is impressive confirmation of the high-quality practically oriented training provided by Volkswagen.

VW ready to spend $25B on at least 6 EVs in China by 2018

Standing next to the lovely GTE plug-in hybrid during the Beijing Motor Show, VW CEO Martin Winterkorn announced a renewed, $25-billion focus for the German automaker on electric mobility in China. EVs + China is not a new equation for VW (see here and here and here), but the time is now for the plan to come together, apparently. As Winterkorn said in a statement (available below), "We are launching the biggest initiative for e-mobility in China's automotive history." "We are launching the biggest initiative for e-mobility in China's automotive history" – Martin Winterkorn With the Porsche Panamera S E-hybrid already in showrooms, the next tip of the spear is made up of the all-electric e-up! and e-Golf, both of which are due later this year. In 2015, the Audi A3 e-tron and Golf GTE will arrive. In 2016, there will be two exclusive-to-China plug-in hybrid vehicles in showrooms: a A6 PHEV and a "new mid-size limousine from the Volkswagen brand." VW Group may even throw in the Bentley Hybrid Concept for good measure. The China-only models will be built in the country and VW is investing over $25 billion between now and 2018, creating an expected 20,000 jobs. VOLKSWAGEN GROUP STARTS ELECTRO-MOBILITY CAMPAIGN IN CHINA CEO Prof. Dr. Winterkorn: "We are launching the biggest initiative for e-mobility in China's automotive history." Campaign gets underway with electric up!1 and e-Golf2 Over ˆ18 billion to be spent on new vehicles, technologies and plants up to 2018 Over 500,000 employees at more than 3,600 dealerships in 2018 Vehicle deliveries in China targeted to top 3.5 million for first time in 2014 Wolfsburg / Beijing, April 22, 2014: "The Volkswagen Group is once again assuming a pioneering role in China and launching the biggest initiative for e-mobility in China's automotive history," Prof. Dr. Martin Winterkorn, CEO of Volkswagen Aktiengesellschaft, announced at the Auto China motor show in Beijing. The initiative gets underway with the launch this year of the Volkswagen brand's electric up!1 and e-Golf2 models. While the Porsche Panamera S E-hybrid3 is already in the showrooms in China, the Group will be launching two further innovative plug-in hybrid vehicles there next year with the Audi A3 e-tron4 and the Golf GTE5.