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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

Incoming Toyota chairman wants a Supra successor

We'd venture to guess that in recent years, there have probably been almost as many rumors swirling about a Toyota Supra successor than there have been for a mid-engine Corvette. (Case in point: the speculative renderings we came across a few years ago, pictured above.) While we don't expect the Corvette's recipe to change drastically any time soon, it looks like a Supra - or more appropriately a Supra-like car - could be closer than we think.
First, there was an announcement of a BMW-Toyota joint venture. Said venture would, among other things, "Set up a feasibility study to define a joint platform concept for a mid-size sports vehicle."
Upping chances even further, a new Automotive News report claims that incoming Toyota chairman Takeshi Uchiyamada wants a vehicle "comparable" to the Supra. Clearly there are a lot of parties that want a new Supra to happen - to say nothing of enthusiasts - but Uchiyamada might be just the guy to get it done. None of this is proof positive of an impending Supra, to be sure, but winds do seem favorable.

10 automakers sued over keyless ignitions

Keyless ignition has rapidly proliferated throughout the auto industry to become a fairly normal feature on new cars. It's supposed to offer the convenience of keeping the fob in your pocket and just pressing a button to drive away. However, ten major automakers are now being sued in US District Court over claims that the system is dangerous, Reuters reports. The suit alleges that people are forgetting to shut off the engine, and the lack of an idle timer is the cause for 13 deaths by carbon monoxide poisoning and multiple injuries. The suit currently includes 28 plaintiffs, according to Reuters, but the lawyers are asking for class-action status to potentially add many more. The case goes after a major swath of the industry, including BMW, Daimler, FCA, Ford, General Motors, Honda, Hyundai, Nissan, Toyota, and Volkswagen, plus their related brands like Acura, Infiniti, Mini, and Lexus. In all, over five million vehicles are affected. The assertion here is that people walk away from their vehicle without shutting it off because they believe the engine shuts off automatically. If parked in a garage, carbon monoxide can build up, leading to poisoning. The lawyers claim automakers know this is a problem and also cite 27 complaints to the National Highway Traffic Safety Administration about the issue, according to Reuters. The plaintiffs are asking for an automatic shut-off and damages from the companies. These concerns have come up before, though. Toyota previously faced a lawsuit over a carbon monoxide death after a woman accidentally left her Lexus running. Also earlier this year, GM recalled 64,186 examples of the 2011-2013 Chevrolet Volt because owners weren't shutting them off. The problem resulted in two injuries, and the company released a software update to limit the idling time.