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Has the auto industry hit peak hybrid?

Hybrids are known for their great fuel economy and low emissions, but it looks like given current market conditions, only about three percent of new car consumers are willing to pay the premium for them. A new study from IHS/Polk finds that the hybrid market share among overall US auto sales are falling, despite more models with the technology on sale than ever before.
The study examined new car registrations in March from 2009 through 2014. In that time, the auto industry grew from 24 to 47 hybrid models available to consumers, but market share for the powertrain remained almost stagnant in that time. As of 2009, hybrids held 2.4 percent of the market; it fell slightly to 2.3 percent in 2010 and grew to 3.3 percent in 2013. However, 2014 showed a drop back to 3 percent. Overall hybrid sales have been growing since 2010, but they just aren't keeping up with the total auto market.
According to IHS/Polk, this isn't what you would expect to see. Usually, each new model in the market brings along with it a boost in sales. The growth in hybrid models 2009 to 2014 should have shown a larger increase in share for the segment.

Toyota, Subaru developing RAV4-sized electric crossover and platform for more EVs

TOKYO — Toyota and Subaru announced they will jointly develop a battery-electric crossover on a platform developed for multiple production vehicles. The first crossover built on the platform will be a C-segment vehicle, which will be a small vehicle similar in size to a Toyota RAV4 or Subaru Forester. It will also be sold by both brands with altered styling and badging. The small crossover will only be the first vehicle to use the platform, though, as it's being developed for use in medium-small C-segment sedans and both D-segment larger sedans and crossovers. So we could see electric cars similar to the Corolla and Impreza, Camry and Legacy, and even the Highlander and Ascent on this platform in the future. Not surprisingly, this first electric crossover will have all-wheel drive, and the companies said that Subaru would provide all-wheel drive expertise with Toyota adding its electric powertrain knowledge. It's a safe bet that all of the future Subarus on the platform will have all-wheel drive, but it will be interesting to see if Toyota offers two-wheel- and all-wheel-drive iterations of its vehicles. The move to share technology underlines the conundrum facing Toyota and other global automakers, which are competing to develop new vehicle technologies including all-battery electric cars and self-driving cars, which require massive investment. "Subaru and Toyota believe that it is necessary to pursue a business model that goes beyond convention, crossing over industrial boundaries," the automakers said. Toyota is looking to partnerships with rival automakers and tech firms to reduce its capital outlay for developing these new technologies. In April, it announced it would supply other automakers with its hybrid technology, an area it has led since it pioneered the Prius in 1997. It also recently released the 2020 Toyota Supra, which shares a majority of its powertrain and chassis, among other things, with the 2020 BMW Z4. Toyota also provided hybrid development assistance to Subaru on the Crosstrek plug-in hybrid. Subaru, although experiencing massive, continual sales success, particularly in crossover and all-wheel-drive obsessed America, is still a small car company in the grand scheme of things. As such it's struggling to independently invest in and develop lower-emission vehicles and on-demand transportation services widely seen as necessary to survive technological upheaval in the global auto industry.

Lexus LX to get diesel engine?

Australian consumers appear poised to get another diesel-burning luxury SUV in the near future, and word is it's coming from Lexus, of all automakers. Sean Hanley, chief executive of the company's branch in Oz, recently told Aussie website Drive that he's "pretty confident" that the new engine for the LX is getting the green light.
Like in the US, the LX in Australia is currently only offered with a 5.7-liter, gasoline-burning V8. However, sales of the big SUV are presently minuscule Down Under, with Drive reporting just 153 LX570s sold in all of Oz last year. Hanley is negotiating with Japan to get the new diesel in hopes of boosting flagging sales. If his efforts are successful, it would be the first diesel engine offered in a Lexus there. Hanley didn't specify exactly which mill the SUV would get. However, given the LX's close relationship with Toyota Land Cruiser, the diesel 4.5-liter twin-turbo V8 already available in the Toyota in markets outside of North America seems like a natural choice.
Don't expect the variant to be hopping across the Pacific, though. Lexus spokesperson Allison Takahashi tells Autoblog she has heard "nothing" about an oil-burning LX coming to the US. That's not a huge surprise, though, because neither Toyota nor Lexus offer any diesels in their lineups today. Also, Lexus has only sold 1,981 LX570s through June, which only placed it ahead of the LFA supercar in the brand's sales. It's probably just not worth certifying the engine for such a low-volume model.