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2014 Toyota Corolla

Reprising The Recipe For A Perfect Slice Of Toast
My toaster broke the other week. Halfway through the process of cooking my gourmet Pop-Tart breakfast, the thing crapped out with a small bang, leaving my delicious morning treats trapped inside. To rectify the situation, I ventured out to a big box store, located the toaster aisle, and ran a couple of questions through my mind. Do I need two slots or four? Do I need to spend more than 20 bucks on this thing? Should I just buy a toaster oven to give me a wider range of bachelor-pad cooking functionality? After no more than two minutes of contemplation, I grabbed the cheapest one on the shelf, paid and left the store. The new toaster works just fine.
This sort of unemotional shopping experience is how I suspect people decide to purchase the Toyota Corolla. It's a perfectly fine appliance, and to a good number of people in the world, the bond between a car and a driver is no more important than the connection I feel to my toaster. Does it seat four people relatively comfortably? Does it get decent fuel economy? Is it easy to drive? Reliable? Safe? The Corolla checks all of these boxes, and because of that, Toyota managed to move just under 300,000 examples of the tenth-generation car in 2012 (though that number does include sales of the Corolla-based, now-deceased Matrix) - a vehicle that, at the time, was already six years old.

Jonas wreaks havoc on auto industry

Many folks along the East Coast are still stuck at home from Winter Storm Jonas' brutal snowfall over the weekend, but the blizzard had some nasty temporary effects on the auto industry, too. Winter weather emergencies kept people from leaving the house, and that spelled trouble for factories and dealers. The terrible conditions in Washington, DC, even prevented the the Washington Auto Show from opening. General Motors, Toyota, and BMW had to close factories due to the weather. BMW cited concerns for its workers driving to the plant for canceling some Friday and Saturday shifts in Spartanburg, SC, according to Automotive News. Toyota closed its Georgetown, KY, factory on Friday, and GM shut down the second shift at its Bowling Green, KY, site for that day, too. Showrooms in the blizzard's path saw a massive drop in sales over the weekend because the customers weren't coming. Some affected dealers are now trying to make the best of a bad situation by offering potential buyers even deeper discounts to get them through the door, according to Automotive News. The piles of snow also mean hours of work for employees to clean off all the cars on the lot. The good news is that none of these issues should pose longterm problems. Weather reports don't show much snow for the East Coast in the coming days, which should allow the industry quickly to return to normal.

Toyota's 'Fueled by Oil Creek' gases up hydrogen's history

Hey, Toyota. We got a question for you. If you're using a small Pennsylvania town to highlight the technological and ecological advances of the Toyota Mirai hydrogen fuel-cell electric vehicle, why are those vehicles going to be sold only in California this fall? The Japanese automaker has released an online documentary video (the second in a series) showing what advantages hydrogen fuel-cell vehicles have over gas-powered vehicles, and uses Titusville, PA, as a backdrop. Some students from that town, which was an oil boomtown in the 19th century, take water from that town's Oil Creek (ah, symbolic), uses electrolysis to split that water into hydrogen and oxygen gases, then shows how the resulting hydrogen can power a Toyota Mirai for as far as 300 miles. Fueled by Oil Creek runs about five minutes. Toyota debuted sales of the Mirai last year in Japan and will start selling the car in California in October. The model will be priced at $57,500 and will be offered with a three-year lease option of $499 a month (with $3,649 due at signing). Toyota also said earlier this year that it would spend about $170 million upping production capacity for the Mirai. Take a look at Toyota's press below and watch the video above. Petroleum Past Helps Fuel Hydrogen Future Water from Pennsylvania's Oil Creek Becomes Hydrogen Fuel for Mirai Second Video in Toyota's "Fueled by Everything" Series June 03, 2015 TORRANCE, Calif. (June 3, 2015) – A creek, a little high school chemistry, and a former oil boom town open to a hydrogen-fueled future. This is the story of "Fueled by Oil Creek," the second online video in Toyota's multi-part "Fueled by Everything" series aimed at highlighting renewable sources of hydrogen fuel, leading up to launch of the 2016 Toyota Mirai. Directed by Oscar-winning documentary filmmakers T.J. Martin and Dan Lindsay, the 5-minute video takes viewers to Titusville, Pennsylvania where, in 1859, an oil well changed the American energy landscape. Flash forward to 2015. Local high school students in the film collect water from the aptly named Oil Creek for a lesson in electrolysis, separating water into oxygen and hydrogen gas using an electric current. The resulting hydrogen gas powers the hydrogen fuel cell electric Toyota Mirai to travel up to 300 miles on a full tank. The only tailpipe emission is water, just like the fuel source.