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Toyota celebrates 30 years of 4Runner with... incentives?

Many Americans view their 30th birthdays as significant milestones, even though the average life expectancy here is more than 2.5 times that age. So you might think Toyota would be keen to party over the 30th anniversary of its 4Runner, since most models don't even live to half that age. You can put that idea away unless you consider discounts of $500 to $1,000 something worthy of cake and kazoos, since it appears that's all the birthday SUV will get. That's right, not even a trim-and-tape special edition or so much as a sticker. We asked Toyota for comment and were told they had "No other 30th anniversary 4Runner items to announce at the time."
So, about those incentives: they climb from $500 on the SR5 and Trail editions to $750 on Premium models and $1,000 on the Limited trims. Toyota says they're available at dealerships now and will last for the entire year. There's a press release below with a little more background, and there's a sad violin playing somewhere in the distance.
Disappointed, party of one, your table is now ready...

Toyota's new TNGA platform could boost Prius to 58 mpg

First, let's put the necessary context around the phrase, "Toyota New Global Architecture platform." The platform is important, but it is just one flowering bud sprouting from the real action, which is the production processes that will create it. It is crucial to understand that TNGA is fundamentally about a revolution in how Toyota designs and builds its cars - it even includes an overhaul of management and human resources - with one of the benefits being the new platform that the 2016 Prius will ride on. The Daily Kanban goes in depth about the changes, but integrated development for powertrain and platforms serves to reduces costs through more parts-sharing at the same time as it creates more cohesive platforms that are lighter, more compact, and have more efficient layouts. Regarding hybrids, Toyota says the new drive unit layout along with small components could raise hybrid efficiency "by more than 15 percent." That might enable the 2016 Prius to return 57.5-mpg combined - almost 59 in the city, 55 on the highway. Plus, the higher rigidity, lower center of gravity, and better suspension of the new platform will provide a better driving experience. All of these changes will be reflected in platforms for large and rear-wheel-drive vehicles, too. It is factory and build-process refinement that allows the development advances to be fully exploited. Toyota is making its lines more flexible, partly by having actual assembly lines that can easily be shortened, lengthened, or trucked somewhere else, and partly by introducing machines that can build parts for many different vehicles on the same line as needed, without using molds. The flexibility extends to capital investment, too, with much less money needed in order to switch to a new product build. Toyota says it is doing this to "improve core vehicle performance and product appeal," the overhaul making it simpler to produce new designs and features. Factory workers benefit from the flexibility as well; being able to build more types of cars means they aren't hamstrung by the sales fortunes of a small number of models. You'll find plenty of specifics in the press release below. Making Ever-better Cars: A Progress Report "Sudden and drastic changes in the business environment mean that conventional ways of thinking and doing business can no longer help us grow sustainably.

Heavily updated 2015 Toyota Camry to bow in New York

Looks like the new, "more emotional" Toyota Camry designer Kevin Hunter talked about back in January is going to arrive very soon, with news that Toyota's bread-and-butter sedan will be getting an update in just a few weeks time at the 2014 New York Auto Show.
"On April 16 at the New York International Auto Show, we will make an important announcement about America's best-selling car, the Toyota Camry," said Curt McAllister, Toyota product news manager, in an emailed statement. Considering the high-profile nature of the NYAS - not to mention the competition that will be shown there - it makes sense that Toyota would choose to unveil something as significant as a major refresh at the Javits Center.
We wish we had more to tell you than this, but unfortunately, that's about all we've got to go on at this time. Of course, we'll have much more for you during the lead up to NYAS, including any leaks of the refreshed Camry. Stay tuned.