2007 Toyota Yaris on 2040-cars

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Toyota getting into 3D printing with i-Road in Tokyo

Think of it as Pimp My Ride for the Japanese green concept car set. Toyota is further publicizing its funky, really skinny, leaning i-Road electric concept vehicle by putting on a contest that, among other things, encourages folks to customize parts of the car's surface via 3D printing. Hey, it is a really small car. Toyota's Open Road Project in Tokyo, which will last about a year and will let about 100 participants work with 10 vehicles, also includes a component that lets contestants find the most creative parking spots by seeking out "small unused spaces with access to plug sockets" (we're sure Tokyo is full of them). What grabbed us, though, was the possibility of printing out panels for a three-wheeled car that's less than eight feet long and less than three feet wide. Earlier this year, we reported that Toyota would add five i-Road vehicles to a Tokyo carsharing pilot project. Toyota's unusual promotions for the admittedly unusual concept two-seater date back to early 2013, when the Japanese automaker featured a video of four i-Roads dancing their way through a sun-kissed Mediterranean village. Meantime, take a look at Toyota's press release below, and get more information on the project here.

2013 Toyota RAV4

A Nicer View Than Ever Of Middle Of The Road
When we had our first shot behind the wheel of the 2013 Toyota RAV4, the overall judgment from Managing Editor Jeremy Korzeniewski could be summed up in a sentence along the lines of, "Eh, not bad." The truth is that the compact crossover segment, now filled with not-so-compact offerings, is as cutthroat as any in the industry these days. When a heavyweight player like the RAV4 comes to market with a new generation, it is not at liberty to start from a clean sheet, lest it throw cold water on a vehicle that sells tens of thousands of units globally every month. Like De La Soul says, "Stakes is high."
If the choices in the marketplace were still largely limited to the Honda CR-V, as was the case when this market niche was green, the Toyota offering might actually seem like the exciting choice. But with new players offering better dynamic thrills (Mazda CX-5), cool turbo motors and fancy technology (Ford Escape), or even crunchy cred (Subaru Forester), the small crossover shopper is really spoiled for choice in 2013.

Toyota Tacoma helps stand up to your girlfriend, mimes, magicians and the Grim Reaper

It takes a lot to get a product noticed in today's fast-paced world, but one avenue that's always seemed to grab the eyeballs of consumers has been humor. Toyota knows this rule well, and has put together a quartet of spots called "Tacoma Wins," in which the midsize pickup's features and specifications best a number of seemingly worthy competitors.
Whether it be sobbing girlfriends, a circus magician, a grim reaper or the scariest thing of all, a mime, the Tacoma looks well equipped to deal with it. Take a look below for all four of Toyota's newest spots.