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Toyota sells six of 10 of hybrids in California

In an apparent shot back at Ford's increasing market share of electrified vehicles and claim that it accepts more Prius trade-ins for its own hybrids than any other car, Toyota has flexed a muscle and played the numbers game to put the Blue Oval in its place.
Leaning on its hybrid market dominance in California, the Japanese automaker stated that six out of 10 hybrids sold in the Golden State are Toyota models. And it keeps coming: Year-to-date through May 2013, Toyota sold five times more hybrids than Ford. One of every two hybrids in California is a Prius model. In addition, Toyota notes that it has sold 1.5 million Prius vehicles in the US, 90-percent of which are still on the road today.
Want more? We'll let Bill Fay, Toyota's group vice president and general manager of sales lay the smack down:

Toyota will steer clear of driverless cars

Toyota executives say the company's primary focus is on safety. At least for the time being, that means the company won't pursue development of a driverless car.
Speaking at the company's advanced safety seminar in Ypsilanti, MI, Thursday morning, Seigo Kuzumaki, Toyota's deputy chief safety technology officer, said that Toyota envisions a future driving environment that optimizes the best of both humans and computers, not choosing one over the other.
"Toyota's main objective is safety, so it will not be developing a driverless car." - Seigo Kuzumaki

2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.