2014 Toyota Venza Limited on 2040-cars

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Andrew Gilleland is new VP of Scion, Murtha moves to Toyota

Scion is getting some fresh blood at the top as Andrew Gilleland (pictured above) becomes the new vice president to take over for Doug Murtha. Gilleland is no stranger to the division, and served as the national field operations manager early in the brand's launch. Murtha moves to take leadership of corporate strategy and planning for Toyota in North America. "Now it's Andrew's charge to spread the message of the style and value of the iM and iA, as well as a third new vehicle that will be added to the lineup," Toyota division group vice president Bill Fay said in the announcement. Gilleland moves up from being general manager of Toyota's central Atlantic regional office. He takes the reins at Scion at a potential turning point for the division. Sales volume for the year through August is down 22.1 percent to 32,691 vehicles, but some big changes are afoot. The long-lived xB is likely about to bow out, and the brand is launching two new products with the iM and iA. They're getting some celebrity advertising, too. Spy shots also suggest the FR-S might get a refresh soon. Plus, the third model Fay teases is expected to be a compact crossover, possibly with styling inspiration from the Toyota C-HR concept. Scion could get a big boost by having an entry in that booming segment. New Products, Previous Player - Scion Introduces New Vice President Andrew Gilleland Returns to Youth Brand September 24, 2015 TORRANCE, Calif. (Sept. 24, 2015) – In the early days of Scion, when xAs and xBs were flying out of dealers' showrooms, Andrew Gilleland was the National Field Operations Manager for the youth brand. He was responsible for working with dealers to ensure they embraced the new products and processes Scion offered. Now, Scion is entering its teen years, and Gilleland is back as Vice President of Scion, once again encouraging dealers to sell its new models and investigate new methods to attract young buyers. "Scion has sold nearly a million vehicles since I left in 2005 and I'm excited to be back leading this team," said Gilleland. "The iM 5-door hatchback and iA sports sedan arrived at dealerships earlier this month and the response has been great.

Subaru BRZ next generation will be sold in U.S. but maybe nowhere else

A new reports says that Subaru has "no plans" to launch its upcoming second-generation BRZ in Europe. If true, that means the 100-unit Final Edition announced earlier this year for the German market is truly the final edition for the Old World. Furthermore, according to the UK's Autocar, which reported the news, the BRZ "will be a U.S.-only model." That would indicate that even Subaru's home market of Japan would be denied access to the lightweight sports coupe, which seems unlikely. Toyota has been very tight-lipped about its own 86 version, so it's not clear which markets the BRZ's twin would be sold in. Though the article doesn't say why the BRZ won't be available in Europe, the Toyota 86 and Supra's chief engineer Tetsuya Tada may have given a clue. In a 2019 interview at the Supra's U.S. launch, he revealed that one reason he partnered with BMW was because he wanted the Supra to be a truly global sports car. Given the rapid tightening of safety and emissions regulations in various markets around the world, if Toyota were to have built its own engines and platforms from scratch, development would have taken too long. "If we had gone that route, the car would not be done, even today [in May 2019]. It wouldn’t be out for at least a few more years. The problem is, you canÂ’t sell a car like I showed you today in 2021." It looks like that may have been a prescient move. The BRZ is presumed to share a 2.4-liter boxer four with the Ascent and 2020 Outback, neither of which is sold in Europe. It's predicted to have 220 horsepower and retain its rear-wheel-drive layout. Sadly, it looks as if the Supra will be Toyota's last global sports car model. The 2021 BRZ will be revealed November 18.

Toyota develops new pre-collision system with steering assist

A number of automakers are working on developing fully autonomous cars, but it looks like the groundwork for such technologies will likely show up first as semi-autonomous systems for both safety and convenience. Following recent announcements from Nissan and Ford in this area, Toyota has now released information for some of its advanced semi-autonomous technologies that could be offered in production cars over the next few years.
On the safety front, Toyota's new pre-collision system with pedestrian-avoidance steering assist is aimed at protecting the folks who aren't in the car. This system combines visual and audible alerts with automatic brake assist and automatic steering. If warnings don't get the driver to slow down, the brake assist kicks in if a collision is very likely, but if that is still not able to avoid the impending collision (and if there is enough room to do so), the car can automatically steer itself around the pedestrian. This sounds most beneficial for last-second dangers such as a person accidently stepping out into the road in front of a car. Toyota hopes to have this technology available to customers by 2015.
The Japanese automaker is also testing a suite of technologies called Automated Highway Driving Assist (AHDA). The key part of this is a new adaptive cruise control system that uses vehicle-to-vehicle (V2V) communications rather than a radar-based system. This cooperative-adaptive cruise control allows vehicles to communicate their acceleration and deceleration data with other cars, which Toyota says this helps to improve fuel efficiency and traffic flow. Also a part of AHDA is the Lane Trace Control feature, which sounds like a next-gen lane keep assist. This system uses cameras, radar and a computer to keep the vehicle in a "smooth driving line" by being able to change steering angle, engine torque and braking force. Toyota says this technology could be in place by the "mid-2010s."