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Toyota sells six of 10 of hybrids in California

In an apparent shot back at Ford's increasing market share of electrified vehicles and claim that it accepts more Prius trade-ins for its own hybrids than any other car, Toyota has flexed a muscle and played the numbers game to put the Blue Oval in its place.
Leaning on its hybrid market dominance in California, the Japanese automaker stated that six out of 10 hybrids sold in the Golden State are Toyota models. And it keeps coming: Year-to-date through May 2013, Toyota sold five times more hybrids than Ford. One of every two hybrids in California is a Prius model. In addition, Toyota notes that it has sold 1.5 million Prius vehicles in the US, 90-percent of which are still on the road today.
Want more? We'll let Bill Fay, Toyota's group vice president and general manager of sales lay the smack down:

2015 Toyota Prius V gets updated looks and content

The Toyota Prius V is the most utilitarian member of the Prii family with a big jump in cargo space over the rest but maintaining the great fuel economy. For the 2015 model year, the company is giving the wagon an update with a big shift in front end styling and upgraded taillights to go with the revised look. Inside, customers also get a little new technology, as well. The biggest change up front is the reshaped headlights and new bumper that look almost identical to the recent restyling of the Prius + in Europe. Though, the latest parts might be a little polarizing and almost make the wagon look like it has gills at each corner. The top level Prius V Five trim also adds integrated foglights to the design and headlights with LEDs for the high and low beams. Toyota is offering three additional colors too: Attitude Black Metallic, Absolutely Red and Toasted Walnut Pearl. Inside, drivers can get a new, eight-way adjustable power driver's seat on some models, and there's now a 4.2-inch TFT screen situated between the gauges on the Three trim level and higher to display information like fuel economy, navigation instructions, climate control settings and more. The upper versions also get Toyota's latest Entune infotainment system with a 6.1-inch high-res touchscreen with navigation. Finally, the Advanced Technology Package on the Five trim now includes Lane Departure Alert and Automatic High Beams. Mechanically, the Prius V remains unchanged thanks to the same 1.8-liter Atkinson-cycle, four-cylinder hybrid powertrain with nickel-metal hydride battery pack pumping out 134 net horsepower. Fuel economy stays at 44 miles per gallon city, 40 mpg highway and 42 mpg combined. Despite the upgraded looks, the base 2015 Prius V Two is $75 cheaper this year at $26,675, plus $825 destination. Although, the top Five model is $540 more at $30,935 before destination. The latest model year should start hitting dealers in December; scroll down for all of the specs and pricing.

Toyota vows to fix poor Camry crash test result that irked Consumer Reports

Many Toyota vehicles haven't been performing well in the Insurance Institute for Highway Safety's (IIHS) small overlap frontal crash test, and the Camry is one of them. The 2012 and 2013 Camry both received "Poor" ratings, IIHS' lowest rating, in the test, which spurred Consumer Reports to take the car off its "Recommended" list. In response to the low ratings in the small overlap frontal test, and in a bid to maintain its best-seller status, Toyota will make changes to the Camry to improve its IIHS safety rating and to enhance its design, The Detroit News reports.
The Camry performed well in the moderate overlap frontal, side, roof strength and head restraints and seats crash tests, receiving "Good" ratings, IIHS' highest rating, in all four tests. That was enough for IIHS to award it a Top Safety Pick rating, just not TSP+.
Bill Fay, head of Toyota's US division, reportedly says, "It's still a five-star car. It still does very well in all the IIHS tests. It did not in [the small overlap frontal crash test], and we're busy making the necessary adjustments so that we can address that."