2009 Toyota Venza on 2040-cars

Auto blog

2015 Toyota Prius V gets updated looks and content

The Toyota Prius V is the most utilitarian member of the Prii family with a big jump in cargo space over the rest but maintaining the great fuel economy. For the 2015 model year, the company is giving the wagon an update with a big shift in front end styling and upgraded taillights to go with the revised look. Inside, customers also get a little new technology, as well. The biggest change up front is the reshaped headlights and new bumper that look almost identical to the recent restyling of the Prius + in Europe. Though, the latest parts might be a little polarizing and almost make the wagon look like it has gills at each corner. The top level Prius V Five trim also adds integrated foglights to the design and headlights with LEDs for the high and low beams. Toyota is offering three additional colors too: Attitude Black Metallic, Absolutely Red and Toasted Walnut Pearl. Inside, drivers can get a new, eight-way adjustable power driver's seat on some models, and there's now a 4.2-inch TFT screen situated between the gauges on the Three trim level and higher to display information like fuel economy, navigation instructions, climate control settings and more. The upper versions also get Toyota's latest Entune infotainment system with a 6.1-inch high-res touchscreen with navigation. Finally, the Advanced Technology Package on the Five trim now includes Lane Departure Alert and Automatic High Beams. Mechanically, the Prius V remains unchanged thanks to the same 1.8-liter Atkinson-cycle, four-cylinder hybrid powertrain with nickel-metal hydride battery pack pumping out 134 net horsepower. Fuel economy stays at 44 miles per gallon city, 40 mpg highway and 42 mpg combined. Despite the upgraded looks, the base 2015 Prius V Two is $75 cheaper this year at $26,675, plus $825 destination. Although, the top Five model is $540 more at $30,935 before destination. The latest model year should start hitting dealers in December; scroll down for all of the specs and pricing.

Toyota might stop importing certain models if tariffs imposed

In case you hadn't heard, the entire automotive industry, both domestic and foreign, is very much against the automotive tariffs proposed by the Trump administration. And while the industry is lobbying hard against such tariffs, companies are also having to consider what to do in the event they are passed. CEO of Toyota's North American operations, Jim Lentz, told Bloomberg that the company will certainly be reconsidering its strategy in the event of tariffs between 10 and 25 percent the cost of the car. He told the news outlet that, depending on how high the tariffs are, Toyota might just increase the price of some models, or stop importing them altogether. Toyota does build a large number of its cars here in the United States. The Toyota Camry, Avalon, Tundra, Highlander, Sequoia, Sienna models are all built here, as well as some Tacomas, Corolla sedans, and Lexus ES sedans. Many of those vehicles are big sellers for Toyota, too, so that's good for the company. But many other Toyotas are built outside the country. The Toyota RAV4, Prius range, C-HR, Corolla hatchback, Land Cruiser, 86, Yaris, Yaris sedan, Mirai, 4Runner, and the entire Lexus line are built in other countries. Some of these imports we're sure are safe no matter how high the tariffs might be. The RAV4 is the company's biggest seller, and the Prius sells well, too. Even if the Prius wasn't selling so well, the company would probably still sell it simply because it's an image builder. Somewhat related, we imagine Toyota would continue offering a handful of Mirais. The 4Runner, C-HR and Corolla hatchback would probably be safe, too. If these models stick around after potential tariffs are imposed, expect their prices to increase. But in the Toyota line, anything that's not selling well and has tight margins is probably doomed. Chief among them are the French-built Yaris hatchback and the Mexican-built Yaris iA sedan. Both cars have terrible sales, and being low-end cheap cars, they'll only sell worse with higher prices, and Toyota will lose money if it has to eat the tariff. The 86 is a similar situation in which it's a niche vehicle that has had weak sales and is being sold at a relatively low price. The Land Cruiser could go either way. It sells in small numbers, but it's already extremely expensive and continues to sell. Buyers might not be put off by spending some more.

Toyota Europe boss says 'reasonable number' of fuel cell vehicles on the way

We know that Toyota is gung-ho about delivering its first hydrogen fuel cell sedan to early-adopter markets like southern California and part of Japan next year. The Japanese automaker's European H2 plans have long been part of the mix, but a new press release shows just how committed Toyota is to hydrogen all around the world. "The volume will be limited, but they will be visible on the streets" – Didier Leroy Toyota says hydrogen fuel cells are a "major, but logical next step" after the company's pioneering work on gas-electric hybrids for 15 years. Didier Leroy, president of Toyota Motor Europe (pictured), said in a statement that he knows there will be H2 hurdles, and so Toyota will start with "a reasonable number of cars" in Europe. "The volume will be limited," he said, "but they will be visible on the streets." Karl Schlicht, Toyota Motor Europe executive vice president, compares Toyota's current hydrogen progress with where the company was with hybrid's in the not-too-distant past. When it comes to infrastructure and cost, he said, "There is of course a long way to go, as with any game-changing technology, but remember the same was said about hybrid only 10 years ago." You can read the full PR below. We don't remember a lot of people saying the infrastructure for hybrids simply wasn't there in 2004, but maybe we missed that memo. TOYOTA EXECUTIVES SET THE SCENE FOR DELIVERING FUEL CELL TECHNOLOGY 16/04/14 from Toyota The next era in Toyota's technology development is about to become production reality, with the market introduction next year of the company's first hydrogen fuel cell-powered car. It's a major, but logical next step for the company, as it builds on the success it has achieved with hybrid over the past 15 years. Karl Schlicht, Executive Vice President of Toyota Motor Europe, is explicit about Toyota's commitment to hydrogen power and the potential of fuel cell vehicles to deliver on the company's ambitions to develop the ultimate eco-car. He says: "Our unique hybrid history and experience have proven invaluable for the next big leap. Back in 2010, we promised our first fuel cell car for 2015 and we are fully on track to honour our commitment. "Fuel cell is a technology that can secure our concept of personal mobility. That's because fuel cells combine the strengths of EVs (electric vehicles) and hybrids, with those of conventional cars.