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Is this the fourth-gen Toyota Prius? [w/video]

A new video has appeared on Prius Chat of a camouflaged hatchback that just might be the next Toyota Prius. There's nothing here that concretely proves what we're looking at is the fourth-generation model of the world's best-selling hybrid, but upon first glace, the Prius guess makes sense. In an ironic twist, the car was caught because it needed gas. Prius Chat user Savior1974 says that the car was spotted on a drive between Las Vegas and California in Baker, CA. Savior1974 wrote, "As we are leaving we see a car dressed as it were being road tested. Upon further inspection it looks like it might be a Prius. I took a quick video as I drove by but it's not the best quality." The launch of the next-gen Prius has been delayed because of more work that was needed to make the car more efficient and to improve the styling. Work on getting the Prius to work well with the new Toyota New Global Architecture platform also needed more time. Last summer, we heard rumors that the Prius' new design would be finalized in November 2014. There are a few points to keep in mind that might point to this being something other than the next Prius. First, the all-black, electrical-tape-style camo is not the normal wrap that the Toyota Technical Center uses for testing (compare with these early shots of the Prius C and these other fourth-gen Prius spy shots). Second, the Baker grade between Las Vegas and California (where the video was shot) is full of vehicles being tested by any number of automakers. Nonetheless, the lines of this car do look like a Prius, so we leave you with a gallery of stills from the video and, of course, the video itself, above.

Toyota NA CEO says his excitement for hydrogen sedan is rising

Toyota has an undeniable vested interest in seeing its hydrogen sedan succeed when it goes on sale in the US next year, so it's no surprise that the company's North American CEO, Jim Lentz, says that he's got more hope for the car now than ever before. And if we remember ways that others in the company, like Bob Carter, have loudly sung hydrogen's praises, we have to assume that positivity is running awful high in Torrance. In fact, Lentz said that the US side of the company is far more excited by the H2 car than colleagues in Japan. Speaking at The Wall Street Journal's ECO:nomics conference in Santa Barbara, CA this week, Lentz said: After we've seen the product, understand its range, its driving dynamics, its refueling, we're a lot more bullish than Japan - probably about fivefold more bullish. It's just a question of how many can be produced now. Well, we've driven this car, and we still feel that Toyota is placing a big bet on the technology. One important issue is cost, but Lentz would not say exactly how much the car costs to make or what it will be priced at. He did say, though, that the production cost has dropped by 95 percent from the $1 million price tag the car wore ten years ago. That hints at a production cost of around $50,000. Lentz also said he thinks it will take at least a decade for hydrogen vehicles to hit sales of 500,000 per year in the US. Speaking to Bloomberg, he said: Their acceptance could get off to a quicker start than the hybrids did. I think you're going to see a lot more marketing of the concept of fuel cell much sooner than you did for hybrids, because basically the whole industry is behind it.

Toyota profits up 23% on high US sales, despite mounting legal costs

Toyota earned $9.3 billion in net income in the financial year that ends next month. The number beats earlier forecasts and marks a five-year high for the automaker, with both operating income and revenue up by 9.5 percent and 2.5 percent, respectively. Toyota saw quarterly profit enjoy a year-on-year jump of 23.4 percent, with the manufacturer earning more than $1 billion between October and December 2012. The good news comes in spite of the fact that the Japanese automaker actually endured an operating loss in North America, due in part to legal fees.
Toyota is set to pay more than $1 billion to owners who claim their vehicles decreased in value as a result of the company's recent spate of recalls. Even so, all three of the automaker's brands enjoyed a 13.5 percent sales increase in the US in the last quarter, beating the industry average. Toyota faltered in Europe, however, where it earned $99 million in operating profit last year, compared to $111 million in 2011. You can take a closer look at the company's full press release below for more information.