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Toyota will steer clear of driverless cars

Toyota executives say the company's primary focus is on safety. At least for the time being, that means the company won't pursue development of a driverless car.
Speaking at the company's advanced safety seminar in Ypsilanti, MI, Thursday morning, Seigo Kuzumaki, Toyota's deputy chief safety technology officer, said that Toyota envisions a future driving environment that optimizes the best of both humans and computers, not choosing one over the other.
"Toyota's main objective is safety, so it will not be developing a driverless car." - Seigo Kuzumaki

Ford only automaker to make 2012 Buzz Rankings, Toyota most improved

Ford landed itself a spot among the top 10 brands in the 2012 Buzz Rankings. The annual index scores 1,100 brands in 41 categories to determine which nameplates had the most positive buzz throughout the year.
For the third year in a row, Subway took the top honors overall with a score of 40.3, and Ford was the only automaker to break into the top 25 by earning a sixth-place finish overall. The manufacturer earned a score of 32.1 points, which was enough to push it up one spot from the 2011 Buzz Rankings. Honda managed 21.2 points overall, which is still well behind 25th-place Kohl's at 26.5 points. Toyota, Volkswagen and BMW all round out the top five automakers.
The 2012 Buzz Rankings also keep track of which brands improved the most over the past year, and this year, Toyota was the manufacturer with the largest leap forward. The Japanese automaker jumped from just 14 points in 2011 to 20.5 in 2012. Chrysler, Kia, Dodge and Volkswagen all saw sizable steps forward as well. Be sure to head over to the Brand Index site for more information.

Award-winning Lexus Sport Yacht to get a production successor

Imagine driving along a coastal road in the evening sun, listening to Christopher Cross, Michael McDonald or some other very smooth singer usually associated with the tag "Yacht Rock". Perhaps a Lexus coupe could very well suit that soft rock mental imagery, with "Sailing" playing from its Mark Levinson audio as you cruise down the road in a laid-back fashion. But you could in fact be sailing in a Lexus-branded boat, too. Revealed a year ago, the Lexus Sport Yacht isn't just a badge-engineering job: it was created by Lexus Design, engineered by Toyota's Marine Division and built by the Wisconsin-based boat manufacturer Marquis-Larson Boat Group. The one existing example has just now been honored at the Yokohama International Boat Show, by Japan's Boat of the Year committee. As Toyota's Executive Vice President Shigeki Tomoyama accepted the award, he also announced production plans for a globally sold Lexus Yacht. "Based on our amazing experiences in engineering, building, testing and showing the Lexus Sport Yacht concept last year, we've decided to take the next bold step of producing an all-new larger yacht that builds on the advanced nature of the concept while adding more comfort and living space," Tomoyama said. "We plan to start sales in the U.S. in the latter half of 2019, with sales in Japan following in the spring of 2020." The new, 65-foot yacht will be built in partnership with Marquis-Larson, and more details of it will be revealed later. Related Video: