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Has the auto industry hit peak hybrid?

Hybrids are known for their great fuel economy and low emissions, but it looks like given current market conditions, only about three percent of new car consumers are willing to pay the premium for them. A new study from IHS/Polk finds that the hybrid market share among overall US auto sales are falling, despite more models with the technology on sale than ever before.
The study examined new car registrations in March from 2009 through 2014. In that time, the auto industry grew from 24 to 47 hybrid models available to consumers, but market share for the powertrain remained almost stagnant in that time. As of 2009, hybrids held 2.4 percent of the market; it fell slightly to 2.3 percent in 2010 and grew to 3.3 percent in 2013. However, 2014 showed a drop back to 3 percent. Overall hybrid sales have been growing since 2010, but they just aren't keeping up with the total auto market.
According to IHS/Polk, this isn't what you would expect to see. Usually, each new model in the market brings along with it a boost in sales. The growth in hybrid models 2009 to 2014 should have shown a larger increase in share for the segment.

Midsize Sedan Comparison | Honda Accord vs. Toyota Camry vs. Mazda6

The rumors of the midsize sedan's death have been greatly exaggerated. The 2018 Honda Accord and 2018 Toyota Camry together moved more than 262,000 units through May of this year, which is still a ton of cars. Then again, both are down year-over-year despite being completely, and quite impressively, redesigned for 2018. So yes, the midsize sedan's grip on family transportation is weakening. Ford certainly thinks so, yet this change in consumer preferences comes at a time when the current crop of sedans is sensational. They're bigger and more powerful, yet also more efficient. Safety scores are impeccable. They even look better than ever. So before running out to score one of the bajillion little SUVs flooding the market, why not ponder this trio of midsize sedan all-stars that might actually work better? Over the course of three consecutive weeks we tested the 2018 Camry XSE V6, 2018 Accord Touring 2.0T and the perennial critical-darling 2018 Mazda6 Signature. The latter was thoroughly overhauled and, perhaps as such, bucked the segment trend by actually selling more in June this year. Each was a range-topping trim level with all the bells and whistles, plus the most powerful engine available. Really, you couldn't find cars closer in power, price and feature content. View 57 Photos Performance and fuel economy Toyota bucked the turbocharged trend by sticking with naturally aspirated engines for the 2018 Camry, and when it comes to its 3.5-liter V6, it's sure hard to argue with that decision. For starters, it produces 301 horsepower. Let that sink in for a moment. A 301-hp Toyota Camry. That crushes the others, while its 267 pound-feet of torque is only 6 less than the Accord. This is a strong, smooth engine that only gets better when you realize it matches the 26-mpg combined fuel economy of the others. Honda, meanwhile, followed the masses by switching to a turbocharged four-cylinder for the Accord's engine upgrade (and its base engine, for that matter). Though its 252 hp is considerably down on the Camry and its 271 lb-ft is only a smidgen more, the Accord's torque arrives earlier in the rev range without feeling overtly turbocharged. It also has 143 fewer pounds to contend with. When wrung out, this new 2.0-liter belts out a beautiful, typically Honda song made possible by the smart 10-speed automatic (the base 1.5-liter is paired to a CVT that results in more drone than mechanical music) that thankfully doesn't draw much attention to itself.

Toyota Alphard and Vellfire JDM minivans look weirder than ever

Around these parts, if you want a Toyota minivan, you'll be looking at the Sienna. But in its domestic market, the Japanese automaker offers an entirely different line of passenger vans. And now it's updated one of its larger models. Or two, we should say. Since Toyota operates parallel dealership networks in Japan, the minivan you see here is sold as the Alphard through Toyopet dealers and the Vellfire in its Netz showrooms. They also get subtly different designs, especially at the front. But stylistic and distribution differences aside, these two models are essentially the same. They're smaller than the Sienna we know in every dimension but height, but larger than the Voxy/Noah and Esquire, and come in a variety of trims and configurations: with a 2.5-liter four, a 3.5-liter V6 or a hybrid powertrain, in seven- or eight-seat configurations, with or without handicapped accessibility, and in trim levels that can more than double their price from the base model to the top Executive Lounge. Initially launched in 2002 and redesigned for 2015, the new Alphard and Vellfire also benefit from a redesigned suspension, better NVH insulation and a more accommodating and upscale interior with new technologies (including a new Panoramic View Monitor, Intelligent Parking Assist and collision-avoidance systems) to make them more comfortable, safer and easier to operate. Between the two models, Toyota expects to sell 7,000 units each month in Japan alone (3,000 Alphards and 4,000 Vellfires) before other markets across Asia are even taken into account. Related Video: Toyota Launches New 'Alphard' and 'Vellfire' Minivans in Japan Toyota City, Japan, January 26, 2015-Toyota Motor Corporation today launched the redesigned "Alphard" and "Vellfire" minivans through dealers across Japan. The vehicles were developed to incorporate the idea of a roomy and luxurious saloon space with a new and unprecedented sense of refinement. The new Alphard and Vellfire possess unshakeable presence with a comfortable ride, exceptional handling stability, and a roomy interior. The Alphard exterior emphasizes luxury, while the Vellfire exterior emphasizes boldness. In addition to high body rigidity, a newly developed double-wishbone suspension was adopted for the rear to achieve a luxurious ride and exceptional handling stability. Extensive sound and vibration dampening and an aerodynamic wind-noise reducing body shape realize a quiet ride at all speeds, befitting of a luxury vehicle.