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Toyota recalls 112,500 models for steering, transmission issues

Toyota has announced a voluntary recall of a variety of vehicles built between model years 2012 and 2015. Roughly 110,000 of the 112,500 vehicles being recalled consist of the gas and hybrid variants of the 2015 Camry and Highlander, as well as the 2014 and 2015 RAV4. The problem, this time around, is down to a circuit board that may have been damaged during manufacturing of the electric power steering system. According to Toyota, the bad circuit board can lead to a loss of power steering. Owners would still have manual steering control, although they'll have a warning lamp glaring at them from the instrument cluster the entire time. As for the remaining 2,500 vehicles, they're limited to the RAV4 EV, built between 2012 and 2014. A software issue in the electric vehicle traction motor assembly could cause the EV to shift into neutral. As with the issue affecting the Camry, Highlander and gas-powered RAV4, vehicles with this problem will produce a warning lamp in the instrument cluster, as well as a "Check EV" message. Toyota will be notifying owners of the affected vehicles via snail mail, and asking them to report in for free repairs at their local dealership. Check out the whole press release on the issue, available below. TORRANCE, Calif., March 11, 2015 – Toyota Motor Sales, U.S.A., Inc., today announced it will conduct safety recalls of approximately 2,500 Model Year 2012 – 2014 RAV4 EV vehicles; and approximately 110,000 Model Year 2015 Camry, Camry Hybrid, Highlander, Highlander Hybrid, and 2014-2015 Model Year RAV4 vehicles. In the involved RAV4 EV, components in the Electric Vehicle Traction Motor Assembly, which is part of the propulsion system, may cause the vehicle to shift to "neutral" due to a software issue. This condition will also trigger a "Check EV System" warning message on the instrument panel and turn on a malfunction indicator lamp. If the vehicle shifts to "neutral", this will result in a complete loss of drive power, which can increase the risk of a crash. Owners of the involved vehicles will receive a notification by first class mail. Toyota dealers will repair the electric vehicle traction motor assembly. In the involved Camry, Camry Hybrid, Highlander, Highlander Hybrid and RAV 4 vehicles, a circuit board for the electric power steering (EPS) may have been damaged during its manufacturing process. This can result in the loss of power steering assist; an instrument panel warning lamp will also come on.

Toyota must go to trial over unintended acceleration suits

Toyota is surely readying its trial lawyers, as the Japanese giant is officially headed to court in a pair of cases relating to its unintended acceleration fiascos of 2009 and 2010.
In the first case, the United States Supreme Court has actually got involved in matters, ignoring an appeal from Toyota that attempted to use an arbitrator to settle its California lawsuits. The automaker will now go to trial to face owners of 2010 Prius models over an alleged defect with the anti-lock braking systems, which plaintiffs say made the cars more difficult to stop, according to Bloomberg.
The second trial is a bit more in depth, covering the case of Ida St. John, an 83-year-old from Georgia, that crashed her 2005 Camry in 2009. The accident is believed to have played a part in her death, although the suit, being filed by her grandson, doesn't actually place blame on Toyota for her death.

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.