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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Lexus reportedly working on two different successors to the LFA

The successor to the Lexus LFA is beginning to take shape — in unofficial rumors, at least. The firm's next supercar will reportedly make its debut in the coming years with a V8 under the hood, and it will be followed by a battery-electric model due out at the turn of the decade. Citing anonymous inside sources, Japanese magazine Best Car wrote that the long-awaited car that will take the torch from the limited-edition LFA will land in showrooms in 2025. As we've previously reported, it will be powered by a gasoline-electric hybrid powertrain built around a mysterious 4.0-liter V8 engine fitted with two turbochargers. The publication adds that the coupe, whose name hasn't been confirmed, will be launched as a regular-production model and that it will be built on a version of Toyota's TNGA-L platform. This is the same architecture found under the LC and the LS, among models, and using these foundations should allow Lexus to keep the car's cost in check. Engineers could peg the hybrid system's total output at around 700 horsepower, and Best Car reports that the car's front end will borrow styling cues from the Electrified Sport concept (pictured) introduced in December 2021. If the report is accurate, sales will start in 2025. Speaking of which, the Electrified Sport will make its debut with a battery-electric powertrain in 2030 at the earliest. Its design will evolve over the next eight-plus years; it sounds like what we saw in December 2021 more accurately previewed the hybrid supercar than the electric one. It could hit 60 mph from a stop in under 2 seconds, and it could offer a maximum driving range of over 430 miles. Interestingly, the same report points out that the Electrified Sport might use solid-state batteries. That technology's not ready, but Lexus has plenty of time to fine-tune it. Toyota GR GT3 Concept View 8 Photos On the Toyota side of the family tree, the GR GT3 concept unveiled in January 2022 is allegedly on its way to production (in one form or another) as well. It will initially spawn a race car built to GT3 specifications, as its name implies, and it will benefit from the lessons that engineers learned while designing a road-going, Le Mans-inspired hypercar that Toyota consigned to the automotive attic in August 2021. Whether the GR GT3 will be related to the LFA's successor is up in the air, though it doesn't take a significant stretch of the imagination to speculate that some parts will be shared.

Toyota SEMA cars include Tundra for Baja and wacky DUB Edition Yaris

Toyota has released the first images of its brigade of concepts for the 2014 SEMA Show, introducing a trio of TRD-fettled off-roaders, a pair of DUB-inspired models, a race-ready pickup and a Sienna minivan with 48 inches worth of subwoofers.
Four of the vehicles being shown by Toyota will take part in the grueling Baja 1000 off-road race. The star of that effort will be a race-prepared Tundra, which will actually be competing from November 12 to 16 in the 47th running of the desert race. It'll be supported by a trio of vehicles, which mimics Toyota's TRD Pro Series production vehicles, with the 4Runner, Tacoma and Tundra all acting as support vehicles.
Each of these vehicles has been fabricated by the off-road specialists at N-Fab and comes loaded down with communications and guidance equipment, additional lights and off-road body modifications.