2014 Toyota Tundra Limited on 2040-cars

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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

2019 Toyota Sienna AWD vs 2018 Chrysler Pacifica Hybrid | New meets old

The Toyota Sienna has always been an inconspicuous van. They're out there, there's a lot of them and they're huge, but they blend in with darn near everything. Perhaps Toyota noticed that a little while ago and slapped on the slightly garish grille/not a grille plastic thing in the front bumper, but it still doesn't really stand out. On the other hand, our long-term Chrysler Pacifica Hybrid, which is a great deal newer than the Sienna, has slick styling that gets noticed. Toyota hasn't properly redesigned the Sienna since the 2011 model year, and it shows on every front. Despite its many shortcomings, there are still some valid arguments for going with the dinosaur. Ride and handling Of all the reasons to choose a Sienna over the much newer competition, available all-wheel drive has to be the main one. My tester was so equipped, and I got a chance to test it out in both snow and ice. Obviously, the first thing I did in powder was see if the rear end would break loose. I can confirm that with traction control off, the Sienna will slide around a little bit. You won't be doing any sick drifts, but it's undoubtedly more fun than our Pacifica. The Chrysler is fitted with Nokian Hakkapelitta winter tires. As you might guess, this means that braking and grip around corners is better than the Sienna in snow. If the Sienna were to ditch its slippery all-seasons for a proper set of winters, it would be running circles around the Pacifica. Still, I drove our Pacifica through a lake effect blizzard in Buffalo and it never blinked from lack of traction with multiple inches of snow on the ground. Some folks are going to want the assurance of all-wheel drive, and the Sienna will offer it, but don't make it your only option. All-wheel drive might help you get going, but winter tires are there to save the day when sledding gets tough. What impressed most about the Sienna was its ride quality and composure. This van earned its road warrior status on my drive to the Chicago Auto Show from Detroit. The long highway trek was handled without issue by the big minivan chassis. Bumps and road imperfections were soaked up well. Noise wasn't much of an issue either, something minivans can struggle with given the massive amount of space in the cabin ripe for vibrations and rattles. However, an uncomfortable seat led to some soreness after over four hours in the saddle. No matter how I adjusted the lumbar, it didn't seem to take to my 5'10" slim frame.

Toyota donates engineers, not money, to country's largest anti-hunger charity

Key to production of any kind is efficiency - the ability to achieve maximum productivity with minimal effort or waste. Toyota has become a master of efficiency, with streamlined manufacturing operations around the world. In fact, the Japanese brand has become so well known for efficient operations that it now offers consulting services for organizations and companies outside the auto industry.
It also offers the same consulting for non-profits, free of charge. The New York Times took an in-depth look at the transformative impact that Toyota's engineers had on the city's charities, including The Food Bank, the country's largest anti-hunger charity. The auto manufacturer helped revolutionize the way these organizations served the community, showing that there's more to corporate philanthropy than just donating money.
Head on over to the Times' website and give the story a read.