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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Watch this video diary of a 900-hp Toyota Supra build

If you've ever looked at a car with nearly 1,000 horsepower and wondered why anyone needs that amount of thrust, you may want to take a look at the video below. In it, one gentleman details his descent into Toyota Supra madness, starting with a pristine factory example and stumbling down the rabbit hole of modification. What makes this particular clip interesting is just how honest the owner is as he explains the evolution of his car. He doesn't just prattle off a list of parts like he's reading the menu at an IHOP.
Instead, he painstakingly pulls us through the car's growth, detailing each iteration and what pushed him to the next stage of the build every time. From this point of view, it looks less like someone walked into a shop and lit a massive stack of $100 bills on fire and more like a quasi-logical progression of events. Or at least it does to me. You can check out the build in the video below, complete with plenty of Fast and the Furious references and racing. Win, win, win.

Toyota teases mysterious RND Concept

Toyota is being very secretive about its newly teased RND Concept. The image above is all that the Japanese automaker is showing at the moment, and it's not much to go by. However, the wait to find out won't be very long, as the automaker is unveiling this very mysterious vehicle on January 26 in the UK. Making the RND even more intriguing is that this isn't just a concept pointing the way towards some nebulous future vehicle. Toyota claims that the model is production ready, and the automaker already has pricing, supply and manufacturing space prepared. We likely shouldn't expect a super luxury sedan or sports coupe, though, because Toyota says that the RND is meant for "the widest possible market." Could it possibly be some sort of inexpensive, electric vehicle like the Renault Twizy, then? With just the hind of a taillight, a slash of chrome and what might be an intake, there's not much styling work to go on here. Although, Toyota is making huge promises about the design; it claims the RND "has the potential to transform the look of every vehicle on the road." It's odd to see an automaker other than Tesla reveal a new vehicle outside of a major world auto show, which piques our interest about what Toyota is doing here. Read the company's press release below and let us know what you think the Japanese automaker is up to in Comments. THE NEW TOYOTA RND CONCEPT: SNEAK PREVIEW First details of new model released ahead of world debut next week Toyota is breaking with motor industry convention by revealing a new product outside the familiar surroundings of an international motor show. Instead its new RND Concept will make its world debut in the UK on 26th January, ready for fast-track development that should see it changing the face of motoring within weeks. The first image released today hints at how the concept's design marks a radical shift in direction for Toyota, taking the "fun-to-drive" qualities of its cars to a higher level. Although presented as a concept, Toyota acknowledges the RND will be unveiled in its production-ready form. Manufacturing and product supply have been secured and on-the-road pricing has been fixed at a level that will make the RND Concept accessible to the widest possible market. Toyota is confident, too, that the RND Concept's impact will go far beyond its own model range, having the potential to transform the look of every vehicle on the road.