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Toyota prices fuel cell sedan $70K in Japan, coming to US and Europe next summer [w/video]

Toyota has finally unveiled its FCV hydrogen fuel cell sedan and its Japanese price. We won't have to wait too long to see the first of these revolutionary vehicles on the roads. It will go on sale in Japan in April 2015 and will come to the US and Europe later that summer.
In Japan, the FCV will be priced at roughly 7 million yen before taxes ($68,810 at current exchange rates). However, Toyota makes it clear in the press release that we shouldn't try to extrapolate US MSRP from that figure, saying that official pricing for the US and Europe has not yet been determined. As will be the case in the US, sales in Japan will be limited to parts of the country that already have a hydrogen refueling infrastructure (that means you, California).
The production version of the FCV looks almost identical to the concept from last year's Tokyo Motor Show. There is a new vertical strip of LEDs at each corner of the front air intake and real sideview windows, instead of the nubs on the prototype. The weird squiggles from the rear trim are also gone in favor of a more production-ready look, but the taillights survive the changes mostly intact.

Would you pay $17 a month to give your older Ford connectivity?

When it was first introduced in 2007, there was nothing like the original Ford Sync system, since it allowed car owners to connect and use a portable device better than anything that came before it. And because it was a brought-in/tethered and software-based system, Sync leveraged a device's connectivity and was easily updated. It took competitors awhile to catch up: Toyota Entune wasn't available until 2011, and Chevy MyLink didn't roll out until 2012. But now Ford is the one playing catchup since it stuck with the brought-in strategy while most other automakers were quicker to add connectivity via an embedded cellular modem. Ford initially installed 2G/3G modems in its small fleet of electric and plug-in electric vehicles starting in 2012 so that owners could keep tabs on charging. Embedded connectivity came to Lincoln in 2014, and Ford began adding onboard 4G LTE via Sync Connect to select cars starting with the Escape in 2015. To get more cars connected more quickly, last week the automaker rolled out its FordPass SmartLink solution that plugs into the OBD port of 2010 to 2017 model year vehicles. This lets owners retroactively get onboard Wi-Fi, set up a "geo-fence" to keep tabs on a car's location, receive vehicle health reports and allows remote engine starting and door locking/unlocking using a smartphone app, among other features. But to connect older Ford vehicles will cost owners $16.99 a month for two years, not including installation. Ford throws in 1 GB of data or a 30-day trial, whichever comes first, after which owners have to add the vehicle to their Verizon shared data plan, which supplies connectivity for SmartLink, or establish a new account. (Disclosure: Autoblog is owned by Verizon.) By comparison, GM's 4G LTE data plans start at $10 a month for 200 MB and goes up to $30 for 3 GB, and owners can also add a car to an AT&T shared-data plan. But OnStar doesn't have a separate monthly subscription for the embedded modem or an installation charge, and standard features via the RemoteLink Mobile App are free for the first five years of ownership. FCA's Uconnect Access service also uses an embedded modem to provide similar telematics features for $20 per month following a free one-year trial, while a la carte in-car Wi-Fi is offered for $10 per day, $20 per week or $35 per month.

Toyota says no one wants a Toyota electric car

It's no secret that Toyota doesn't really have a heart in pushing pure electric vehicles. The very limited Scion iQ EV project was killed before it went very far and the RAV4 EV project with Tesla was always only meant to produce just 2,600 units, but it didn't even get that far. In short, by all public appearances, Toyota just doesn't see the value of a pure EV. "No one is coming to our door asking us to build a new electric car." – Toyota's Craig Scott Toyota's public reasoning for the lack of a Prius C EV, for example, has often been that customers don't want to compromise on range and that hydrogen is a better bet. Company executives like Bob Carter say so over and over again. A new comment by Craig Scott, Toyota's national manager of advanced technologies, says that the Japanese automaker, give a slightly different spin on things. "Toyota actually favors fuel cells over other zero-emission vehicles, like pure battery electric vehicles," he told the Los Angeles Times. "We would like to be still selling cars when there's no more gas. And no one is coming to our door asking us to build a new electric car." This, understandably, has riled up a lot of EV supporters, many of whom have called on all automakers to sell more electric vehicles. After all, if Nissan can sell around 3,000 EVs a month in the US, couldn't Toyota do something similar? Are there thousands of people coming to the door asking for the fuel cell sedan that Toyota will start selling in the US next year? That answer is unclear, but it certainly doesn't look like Toyota is backing off its H2 bet any time soon.