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2015 Toyota Camry targeting 'more emotional' design

There are many ways to describe the Toyota Camry: "comfortable," "economical," "affordable," "reliable" and "dull as a bucket of mayonnaise" would all be accurate. It's this last one that the Japanese brand is seeking to change. While we aren't expecting it to suddenly sprout a high-revving V8, a rear-drive layout or razor-sharp handling, a report from Bloomberg suggests we should at least expect a more evocative design from one of the best-selling cars in the country.
The next Camry update, due for 2015, should have a "more emotional, more impactful design," says Kevin Hunter, head of Toyota's US design studio. That's according to Bloomberg, who caught up with the styling boss at this week's Detroit Auto Show. "Camry's taken some hits on styling, but it's still selling well. But we need to create better design for Camry in the future."
Toyoda wants to see waku-doki in his company's designs - heart-racing qualities

Toyota projecting record profits, thanks in part to weak yen

Toyota retained its global sales crown in 2014 by selling 10.23 million cars in the calendar year. As the positive number might suggest, the Japanese automaker is doing extremely well financially, too. Although, some tougher times might be on the horizon. Toyota recently released its financial figures for the three fiscal quarters running from April 1 through the end of December 2014. Net profit jumped an impressive 13.2 percent to 1.727 trillion yen ($14.7 billion) for that period. It could be the Japanese automaker's most profitable time ever when the fiscal year ends in March, if things keep going this way, according to The New York Times. Toyota's own profit forecast for the 12-month period is also up by 130 billion yen ($1.1 billion) to 2.13 trillion yen ($18.1 billion). One key to the company's success is the low value of the Japanese yen, because it allows Toyota to make more money on each vehicle the company sells abroad. The currency is now worth relatively less than any time since the early '70s, according to The New York Times. Despite the rosy financial numbers, actual sales have started to fall, albeit a very slight amount. Through the three fiscal quarters, the company sold 6.73 million cars, a drop of just 45,365 vehicles. Toyota also reduced its forecast for the fiscal year to 9 million units, rather than the original estimate of 9.05 million. According to The New York Times, the shrinking Japanese auto market and difficulty in China might mean losing the global sales lead next year. For the US, sales jumped 145,411 units from April through December to a total 2.1 million vehicles. Operating income reached $4.27 billion, nearly 50 percent more than last year, according to The New York Times. Toyota Motor Corporation (TMC) Announces April – December 2014 Financial Results February 04, 2015 Toyota's global net income jumped 13.2 percent during the nine-month period (April 1– December 31, 2014) of the 2015 fiscal year. Global Financial Highlights: Global sales decreased by 45,365 vehicles to 6.73 million, with strong sales in North America and gains in Europe, offsetting decreases in Japan and other regions.

2014 Toyota Corolla

Reprising The Recipe For A Perfect Slice Of Toast
My toaster broke the other week. Halfway through the process of cooking my gourmet Pop-Tart breakfast, the thing crapped out with a small bang, leaving my delicious morning treats trapped inside. To rectify the situation, I ventured out to a big box store, located the toaster aisle, and ran a couple of questions through my mind. Do I need two slots or four? Do I need to spend more than 20 bucks on this thing? Should I just buy a toaster oven to give me a wider range of bachelor-pad cooking functionality? After no more than two minutes of contemplation, I grabbed the cheapest one on the shelf, paid and left the store. The new toaster works just fine.
This sort of unemotional shopping experience is how I suspect people decide to purchase the Toyota Corolla. It's a perfectly fine appliance, and to a good number of people in the world, the bond between a car and a driver is no more important than the connection I feel to my toaster. Does it seat four people relatively comfortably? Does it get decent fuel economy? Is it easy to drive? Reliable? Safe? The Corolla checks all of these boxes, and because of that, Toyota managed to move just under 300,000 examples of the tenth-generation car in 2012 (though that number does include sales of the Corolla-based, now-deceased Matrix) - a vehicle that, at the time, was already six years old.