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Toyota Camry incentives and fleet sales cranked to keep sales crown, insiders worried

We've been watching for some time now as Toyota has piled more incentives on the hood of its Camry sedan, and Automotive News reports that the we're not the only ones with raised eyebrows. The current Camry hasn't even been on the market for two years, but the family sedan segment is more hotly contested than it has been in years. It's that high level of competition that has led the automaker to uncharacteristically add more money on the hood in order to assure it maintains its long-held title of America's Best-Selling Car, a mantle it has owned for a dozen years. It's ramping up fleet sales, too.
According to the analysts at TrueCar, Toyota has bumped incentives per unit every month this year, now totaling some $2,750 as of May, a 38-percent hike over this time last year. That's more spiff money than the segment's other best sellers, the Nissan Altima ($2,400), Ford Fusion ($2,300) and Honda Accord ($1,400), all of whom have actually decreased their incentive spend by 20- to 40-percent over the same period.
The ramp up in incentive spending and fleet sales has analysts concerned that Toyota will tarnish the Camry's historically sterling resale value. ALG pegs the 2013 Camry's current 36-month residual value at 54.4 percent, well ahead of the segment average's 50.9 percent (but shy of the Accord's 55.6 percent). However, analysts are concerned that as the current generation ages, their resale values will eventually plummet if incentives continue to increase as Toyota looks to keep the Camry's best-selling car crown going forward.

Toyota Aygo X-Wave pops its top

Chop the top off a car and you'll let the sunshine and warm air in, but you'll also get a car that's heavier, less rigid and costlier. That's why European hatchbacks in particular have been increasingly favoring retractable fabric roof panels that keep the structural integrity in tact while letting the sunshine in. The Fiat 500C, Citroen DS3 Cabrio and Renault Twingo all offer this type of setup – as do the Peugeot 108 and Citroen C1, and now their Toyota platform-mate is following them down the same path. Recently announced in the UK is this Toyota Aygo with X-Wave roof option. It's a black canvas panel that opens up the space above both rows of seats at the push of a button. Unlike the roofs on some of the other aforementioned European city cars, it doesn't extend all the way down to the base of the back window, but that just means it doesn't stack up and impede cargo space and rearward visibility. Toyota is bundling the X-Wave roof option with additional equipment like upgraded lighting, infotainment system and alloys for GBP895, taxes included (equivalent to $1,355 at today's exchange rates). That's a lot less than Fiat, for example, gets for upgrading from a 500 to a 500C on either side of the Atlantic. It's also even less than Peugeot and Citroen charge for similar options on their versions of the same vehicle in the UK, and that strikes us as a pretty cost-effective way to go motoring with the top down. LESS METAL, MORE FUN WITH AYGO'S X-WAVE OPEN TOP OPTION How do you make driving a Toyota Aygo even more fun? One sure-fire way is to provide some classic open-top enjoyment with a new retractable x-wave canvas roof. Looking ahead to longer, warmer days, Toyota has launched the x-wave as an option on the five-door Aygo x-pression model. Finished in black, the roof is factory fitted and is full length, ensuring that anyone travelling in the rear seats also gets to enjoy some of the wind-in-the-hair experience. The roof is electrically operated, using a simple switch next to the map light control in the headlining. Specifying the x-wave adds even more appeal to the Aygo x-pression, which also features 15-inch alloy wheels, front fog lamps, projector headlights with LED daytime running lights, the x-touch multimedia system with DAB and Bluetooth, reversing camera and air conditioning.

Toyota Tundra ditches V6 for 2015

The Toyota Tundra debuted in new-ish form for the 2014 model year, but as we head into 2015, the truck boasts a couple of small updates. Most notably, the base V6 engine has been discontinued. On top of that, there's the new TRD Pro model on offer for 2015, which we've told you about before.
Why kill the V6? Simple - it was very low-volume. "The Tundra V6 take rate was significantly less than five percent," a Toyota spokesperson confirmed via email to Autoblog. So for 2015, the two V8 engine options remain - a 4.6-liter unit with 310 horsepower and 327 pound-feet of torque, or the more powerful 5.7-liter powerplant with 381 hp and 401 lb-ft. Both engines are mated to a six-speed automatic transmission, and rear-wheel drive is standard. Four-wheel drive, of course, is available with either engine.
The only other noteworthy changes for 2015 include an optional integrated trailer brake for the 5.7-liter models, a new rear under-seat tray storage system for Double Cab trucks, and a spray-in bed-liner. Scroll down for the official press blast.