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Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.

2015 Toyota Camry priced at $22,970*, Hybrid at $26,790*

We last saw the heavily revised 2015 Toyota Camry at the New York Auto Show earlier this year. Now, it's finally time for the best-selling car in the US to hit the roads in late September, and Toyota is announcing how much the updated model actually costs.
The basic Camry LE rings up for $22,970 (*not including a $825 delivery, processing and handling fee). That's up slightly from the base price of $22,425 for the 2014.5 LE, but the updated sedan has some 2,000 new parts, while also being 1.8 inches longer and boasting a 0.4-inch wider track. The rest of the trim levels include the SE for $23,840, sporty new XSE for $26,150 and XLE at $26,150. Opting for the V6 is the XSE and XLE bumps pricing to $31,370.
Separately, the Camry Hybrid gets its own LE, SE and XLE trims. The LE starts at $26,790 with a standard, power driver's seat and 4.2-inch information display. The SE for $27,995 gets an improved interior and the XLE at $29,980 has leather, heated front seats, LED running lights and more.

Toyota GT86 gets TRD treatment in UK

As dearly as we love the Toyota GT86 / Scion FR-S / Subaru BRZ franchise, we readily admit we wouldn't look sideways at a model with a bit more firepower. And while that's not quite on the table yet, Toyota has been busy amping up the visual firepower of its rear-drive coupe with a whole host of TRD parts. To this point, that's been a largely à la carte affair, but the automaker's UK outpost has just announced a special-edition model that allows our British friends to pick up the whole shooting match all in one go.
The Toyota GT86 TRD will only be available in black and white, and just 250 examples are to be built. As you can see from the excellent gallery above, the catalog of look-faster bits include a more aggressive front air dam, side skirts, rear bumper fascia, spoiler and unique 18-inch forged alloys. Additional flourishes include a TRD shift lever and branded radiator cap. The sole concession to actual performance? A "fast-response quad exhaust" that might only improve things audibly - 0-62 mph is apparently unchanged at 7.7 seconds, and the top end is still 140 mph for the manual transmission model. (The auto gets by with 8.4 seconds and 130 mph).
Pricing? Glad you asked. £31,495 for GT 86 TRD manual, £32,995 for the automatic - that's nearly $50,000 US for the tripedalist and just over for the automatic. (Those are heady prices, but bear in mind that UK MSRPs and taxes are generally significantly higher than their US counterparts). If the standard GT86 is more your speed, it still rings up at a more affordable £24,995 - roughly $39,500 - leaving plenty of budget for actual performance parts. No word yet on North American availability of a special TRD model, but we've got a call in...