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Ford only automaker to make 2012 Buzz Rankings, Toyota most improved

Ford landed itself a spot among the top 10 brands in the 2012 Buzz Rankings. The annual index scores 1,100 brands in 41 categories to determine which nameplates had the most positive buzz throughout the year.
For the third year in a row, Subway took the top honors overall with a score of 40.3, and Ford was the only automaker to break into the top 25 by earning a sixth-place finish overall. The manufacturer earned a score of 32.1 points, which was enough to push it up one spot from the 2011 Buzz Rankings. Honda managed 21.2 points overall, which is still well behind 25th-place Kohl's at 26.5 points. Toyota, Volkswagen and BMW all round out the top five automakers.
The 2012 Buzz Rankings also keep track of which brands improved the most over the past year, and this year, Toyota was the manufacturer with the largest leap forward. The Japanese automaker jumped from just 14 points in 2011 to 20.5 in 2012. Chrysler, Kia, Dodge and Volkswagen all saw sizable steps forward as well. Be sure to head over to the Brand Index site for more information.

Automakers' sound systems: Crank it, don't yank it

Years ago, one of the first things most music lovers did after buying a new vehicle was drive to an aftermarket stereo shop to get the crappy stock components swapped for better gear. And you'd typically get not only better sound but also more bang (and boom) for your buck. But in the past decade or so, the overall quality of OEM audio has dramatically increased, while car electronics became more complex, removing the incentive for most new vehicle owners — and all but the most hardcore DIYer — to start from scratch. In 2010, I did a comparison of the average costs for OEM electronics vs. similar offerings from the aftermarket, and back then automakers' stock premium systems were by far the best bargain — and are probably an even better value now. The premium 14-speaker, 1,200-watt JBL system in the all-new 2019 Toyota Avalon is a prime example of this trend. It's standard on the top two Limited and Touring trims and is available as a $680 audio upgrade on the XLE and XSE. I doubt you can even buy 14 speakers and 1,200 watts of amplification from the aftermarket for 700 bucks, much less have it all installed. And because the system is bundled with Toyota's Entune infotainment system, Apple CarPlay and a surround-view camera, removing the head unit means you would likely lose these features. Another advantage of OEMs and their audio partners is they can design the car around the audio system. In the past, automakers would typically place speakers where convenient for packaging, not for optimal sound reproduction, and audio engineers were forced to compromise. But as with the Avalon's premium JBL audio system, this is starting to change. At a recent behind-the-scenes peek for media into the process of developing the system, Toyota and Harman engineers delved into the minutia of sealing the inner panel of the front doors to create an enclosure for 6x8-inch woofers, making space in the pillars for JBL horn tweeters and extensively measuring the acoustic properties of the interior to tune the sound to the space. I'm met some creative and skilled car stereo installers, but none with a degree in psychoacoustics. The system is also the first to feature Quantum Logic Surround that creates a multi-channel listening experience from two-channel sources. And it includes Harman's Clari-Fi processing that "rebuilds key details lost" in compressed audio formats used by streaming music services and MP3s.

At least 15 states jockeying for Toyota and Mazda factory jobs

Just a few weeks ago, Mazda and Toyota announced a partnership that would lead to an all-new $1.6 billion plant here in the United States. The plant will build EVs and is expected to employ roughly 4,000 people directly while creating thousands of indirect jobs through suppliers, shipping and more. The Detroit Free Press reports that as many as 15 Midwestern and Southern states are understandably interested in striking a deal with the automakers. Most of the states already have ties to the auto industry. While the Midwest has traditionally been home to auto manufacturing in the United States, in the past 25 years or so, the South has made a big push, offering tax incentives and a union-free workforce. Alabama alone is home to facilities from Honda, Hyundai, Mercedes-Benz and Toyota. Others house a burgeoning tech or manufacturing industry ripe for the picking. Freep breaks down the pros and cons for each state, with much of the focus being on supply chains and a reliable and plentiful workforce. The latter is of particular concern in states like Alabama and Michigan that already have a big auto industry. Toyota may feel those areas have already been tapped for talent. Most of the states are along or adjacent to Interstate 75 and its extended roots, so others like Texas and Iowa will have to fight hard if they want this facility. It's only been a few weeks, though. With manufacturing jobs in such great demand and elected officials eager to show they're seeking them for their states, it wouldn't be surprising if a few more joined the fray. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Detroit Free Press Green Plants/Manufacturing Mazda Toyota