2007 Toyota Tundra Sr5 Crew Cab Pickup 4-door 5.7l on 2040-cars

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Toyota working on cars that hover above the roadway

Toyota is one of the largest automakers in the world, but it's not content simply building and selling conventional cars - it's been at the forefront of numerous advancements in ground transportation. It is widely credited with advancing the cause of hybrid propulsion, and alongside Audi and Google, is among the first automakers seriously testing self-driving cars. We could go on, but the news here is that Toyota is reportedly developing vehicles that hover above the road surface instead of rolling along it.
The news comes from Hiroyoshi Yoshiki, one of Toyota's tech gurus, who revealed at Bloomberg's Next Big Thing summer in San Francisco that the company is working on hovering cars - ones that travel just above the road surface, but don't actually fly in three-dimension space.
According to The Verge, a spin-off of our own sister-site Engadget, Yoshiki refused to elaborate on what the project entails and how far along it is. He was speaking along acting NHTSA chief David Friedman, who lauded such advancements as a "great taste of innovations to come," but stressed the significance of more concrete improvements to conventional automobiles - like inter-car communications to keep vehicles from colliding on the highway - as more relevant to today's industry.

Watch this cement truck roll into Toyota minivan from driver's point of view

If you've been having an easy day and haven't received your daily dose of unmitigated terror, then this video is for you. Dr. Guan Zhu, a Texas A&M professor, caught the above view on his dashcam in College Station, TX, as a cement truck ran a red light, lost control and rolled into his Toyota Sienna minivan.
Although he received only minor injuries, Dr. Zhu says that he blacked out during the accident. The truck driver also avoided serious injuries, and the Sienna took the hit rather well too. Scroll down to watch the footage and report from KBTX. Hopefully, this is as close anyone else ever gets to a terrifying event of this nature.

Toyota builds world's first 'outdoor website' for RAV4 promo

This whole thing started with the premise that Toyota's target RAV4 buyers are people who spend their time cycling, hiking, and generally not in front of computer screens. These people are therefore not able to benefit from the full website experience that Toyota has built for the RAV4. We should clarify that the video below is for Toyota South Africa, and maybe RAV4 buyers there really are the disgustingly outdoorsy ideal that us bacon-eaters are not living up to.
Toyota's agency partner, Hello Computer, set up a 1.8-kilometer track at a cycle park that replicated sections of the automaker's website with real physical displays and interactive feedback. Riders were asked to leave their mouses and hit the trail on a mountain bike to experience the RAV4 Outdoor Website and learn about the vehicle.
That seems like a lot of effort for something that's available on the smartphones of these hyper-active people who aren't in front of computers, but hooray for creatively conquering a problem that didn't exist. Hey, let's not be complete wet blankets - maybe some of the cyclists that ran the Toyota gauntlet got a RAV4 for their to- and fro-ing after the experience. Check out the video of the outdoor website below.