2006 Toyota Tundra Sr5 Crew Cab Pickup 4-door 4.7l on 2040-cars

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Toyota investing $1 billion in Mexico plant

Toyota has announced plans to build a new factory in Mexico. The site, to be located in the state of Guanajuato, is set to open in 2019 following an investment of about $1 billion. The plant will be the first to make use of the Toyota New Global Architecture, and will (at least initially) focus on production of the Corolla. The compact sedan will continue being built in the United States at the Blue Springs, MS, site, consolidating Corolla production in the south. However Toyota's site in Ontario, Canada, will shift to "mid-sized vehicles of higher value," alongside the plants in Kentucky and Indiana, the automaker said. The Guanajuato site will be Toyota's second Mexican plant, joining the Tijuana plant that assembles the Tacoma – soon to ramp up to 89,000 units per year. Once the new Guanajuato plant comes on full steam, it is slated to produce around 200,000 units per year. It'll be the first site Toyota will open worldwide since it began focusing on utilizing the production capacity it already has. With 90 percent of its production capacity now in use, the Japanese auto giant is also planning to broaden its joint venture with Guangzhou in China as well. Toyota Invests in Competitive Plants - Emphasis on Sustainable Growth Strategy - New plant in Mexico and expansion of its GTMC joint venture in China Toyota City, Japan, April 15, 2015 - Toyota announced today that it will build a new plant in Mexico and expand its joint venture, Guangzhou Toyota Motor Co., Ltd. (GTMC), in China. These investments are grounded on its plans to construct production lines that are more competitive, with greatly reduced initial investment, improved efficiency, flexibility, environmental performance and safety. These "simple and slim" production lines can be easily lengthened or shortened depending on demand. Over-head conveyance devices are eliminated, compact equipment is installed on top of the plant floors, and paint-booths are smaller. The new plant in Mexico and the expansion in China will be designed to accelerate innovation by implementing these new technologies into real production lines. With today's announcement, Akio Toyoda, President of Toyota Motor Corporation said "This investment represents our long-held principles of continuous improvement and challenging ourselves to always do better. An increase in production does not mean an undisciplined pursuit of more. Toyota's expansion must be driven by providing ever-better-cars and our talented people.

Toyota builds world's first 'outdoor website' for RAV4 promo

This whole thing started with the premise that Toyota's target RAV4 buyers are people who spend their time cycling, hiking, and generally not in front of computer screens. These people are therefore not able to benefit from the full website experience that Toyota has built for the RAV4. We should clarify that the video below is for Toyota South Africa, and maybe RAV4 buyers there really are the disgustingly outdoorsy ideal that us bacon-eaters are not living up to.
Toyota's agency partner, Hello Computer, set up a 1.8-kilometer track at a cycle park that replicated sections of the automaker's website with real physical displays and interactive feedback. Riders were asked to leave their mouses and hit the trail on a mountain bike to experience the RAV4 Outdoor Website and learn about the vehicle.
That seems like a lot of effort for something that's available on the smartphones of these hyper-active people who aren't in front of computers, but hooray for creatively conquering a problem that didn't exist. Hey, let's not be complete wet blankets - maybe some of the cyclists that ran the Toyota gauntlet got a RAV4 for their to- and fro-ing after the experience. Check out the video of the outdoor website below.

Toyota teases mysterious RND Concept

Toyota is being very secretive about its newly teased RND Concept. The image above is all that the Japanese automaker is showing at the moment, and it's not much to go by. However, the wait to find out won't be very long, as the automaker is unveiling this very mysterious vehicle on January 26 in the UK. Making the RND even more intriguing is that this isn't just a concept pointing the way towards some nebulous future vehicle. Toyota claims that the model is production ready, and the automaker already has pricing, supply and manufacturing space prepared. We likely shouldn't expect a super luxury sedan or sports coupe, though, because Toyota says that the RND is meant for "the widest possible market." Could it possibly be some sort of inexpensive, electric vehicle like the Renault Twizy, then? With just the hind of a taillight, a slash of chrome and what might be an intake, there's not much styling work to go on here. Although, Toyota is making huge promises about the design; it claims the RND "has the potential to transform the look of every vehicle on the road." It's odd to see an automaker other than Tesla reveal a new vehicle outside of a major world auto show, which piques our interest about what Toyota is doing here. Read the company's press release below and let us know what you think the Japanese automaker is up to in Comments. THE NEW TOYOTA RND CONCEPT: SNEAK PREVIEW First details of new model released ahead of world debut next week Toyota is breaking with motor industry convention by revealing a new product outside the familiar surroundings of an international motor show. Instead its new RND Concept will make its world debut in the UK on 26th January, ready for fast-track development that should see it changing the face of motoring within weeks. The first image released today hints at how the concept's design marks a radical shift in direction for Toyota, taking the "fun-to-drive" qualities of its cars to a higher level. Although presented as a concept, Toyota acknowledges the RND will be unveiled in its production-ready form. Manufacturing and product supply have been secured and on-the-road pricing has been fixed at a level that will make the RND Concept accessible to the widest possible market. Toyota is confident, too, that the RND Concept's impact will go far beyond its own model range, having the potential to transform the look of every vehicle on the road.