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Toyota hydrogen vehicle visits CES, on sale in US in 2015

If there was ever any doubt that Toyota loves hydrogen vehicles, just listen to some of what Bob Carter, senior vice president of automotive operations for Toyota Motor Sales, USA, said today at the Consumer Electronics Show (CES) in Las Vegas: "Fuel cell electric vehicles will be in our future sooner than many people believe, and in much greater numbers than anyone expected." "Hydrogen works beautifully with oxygen to create water and electricity and nothing more." "This [hydrogen] infrastructure thing is going to happen." "I believe what I'm going to tell you about today is going to change our world." Sounds like love is in the air. In all seriousness, Toyota is incredibly bullish on the future of hydrogen as a part of the automotive landscape, and is now gearing up for the 2015 launch of its hydrogen sedan. The concept version of the car was shown for the first time at the Tokyo Motor Show last fall and is making its North American debut at CES today, alongside the still-under-camo engineering prototype. The reasons for Toyota's hydrogen confidence? The debut vehicle is supposed to be a "reasonably priced" car that has a range of 300 miles and a refueling time of about five minutes. Carter highlighted the engineering work that Toyota has done over the past decades to get the fuel cell system downsized while upping power output to over 100 kW. He also said the vehicle will have carry enough energy to power a house for a week, so company engineers are working on an export power supply device. The H2 Toyota sedan will start sales in California (the only state in the US where there are currently any hydrogen stations) next year. The automaker is working with the University of California Irvine's Advanced Power and Energy Program (APEP) to figure out where to build the next series of public hydrogen fueling stations. Today there are ten, but the model Toyota is using "is based on the assumption that owners want to reach a refueling station within 6-minutes" and shows that 68 stations would be able to serve around 10,000 hydrogen vehicles. 'Toyota Car of the Future' On Sale Next Year; Opens 2014 Consumer Electronics Show (CES) Reasonably priced hydrogen fuel cell electric targets 300-mile range, 3-5 minute fill-up LAS VEGAS (Jan. 06, 2014) – "We aren't trying to re-invent the wheel; just everything necessary to make them turn," said Bob Carter, senior vice president of automotive operations for Toyota Motor Sales (TMS), U.S.A.

Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.

Toyota expanding Aichi's test EV infrastructure in Japan

OK, now we're really confused. In the US, Toyota has been telling anyone who cares to listen that the future of advanced-powertrain technology is hydrogen fuel-cell vehicles, not electric ones. In China, a Toyota joint venture is looking at EVs. Over in Japan? They've just decided to pony up a little more for testing electric-vehicle technology. Maybe something's lost in translation. Toyota has been running an electric-vehicle charging station trial project in Japan's Aichi Prefecture during the past couple of years and is now ready to expand that program, adding 43 new charging stations to the 104 already present. Many of the EVSEs are in municipal-owned properties or in mountainous areas (where EV batteries drain the fastest). Toyota's expanded program started running in Kariya City, Toyota City, Toyohashi City and Nagakute City this month, and testing will extend until the end of next March. There's more in Toyota's press release below. Toyota's electric-vehicle presence is limited here in the US, as the low-production RAV4 crossover is the only model sold here. Toyota executive Craig Scott was recently quoted as saying that the company questions whether there is sufficient demand in the US for pure electric vehicles. With that in mind, Toyota will debut its hydrogen fuel cell model in the US in 2015. Toyota to Test Expansion of EV and PHV Charging Infrastructure in Japan Toyota City, Japan, October 31, 2014-Toyota Motor Corporation announces that it will be testing electric vehicle charging infrastructure in Aichi Prefecture from November 1 until March 15, 2015. The tests will involve standard chargers for use with vehicles such as plug-in hybrid vehicles (PHVs) and electric vehicles (EVs). The tests will be conducted jointly with four municipalities (Kariya City, Toyota City, Toyohashi City, and Nagakute City) and two companies (Toyota Industries Corporation and UNY Co., Ltd.), all of which are located in Aichi Prefecture. Toyota conducted similar tests in FY2012 and FY20131. In addition to targeting commercial, tourist, and accommodation facilities as in past tests, this year's tests will also involve cultural and social service facilities (including some in hilly and mountainous areas). Multiple chargers will be installed at certain commercial facilities where charger use was heavy in last year's tests. The aim will be to ascertain the optimal number and location of charging stations and their ease of use.