2000 Toyota Tundra Limited on 2040-cars

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Final decision on Toyota/BMW sports car due by year end

BMW and Toyota signed a memorandum of understanding to share technology and build a sports car way back in 2012, and months later, they made that partnership official. This oft-rumored model from two auto industry titans still hasn't hit the road, and the time has come to make a final decision about its future. Thankfully, the model's fate is just a few months from being known. "By the end of the year we will approve whether or not we will make it," a Toyota spokesperson said about the sports car project, according to Automotive News Europe. "The whole study before that, on what kind of platform, on what kind of architecture, that's been progressing quite well. We haven't yet decided to give the green light to the project, but it's coming up." The collaboration is supposed to result in jointly developed fuel-cell tech, composites, and research into lithium-air batteries. Little is officially known about what Toyota and BMW are planning for the sports car project, but there are plenty of rumors about what's in store. Both automakers are supposed to get their own version of the vehicle. Some reports say the Japanese model will be the revival of the Supra, and the Bimmer-badged one might end up being a replacement for the Z4. The potential powertrains have been suggested as a German-sourced, turbocharged inline six with rear-wheel drive and a super-capacitor-powered plug-in hybrid with all-wheel drive.

Toyota NA CEO says his excitement for hydrogen sedan is rising

Toyota has an undeniable vested interest in seeing its hydrogen sedan succeed when it goes on sale in the US next year, so it's no surprise that the company's North American CEO, Jim Lentz, says that he's got more hope for the car now than ever before. And if we remember ways that others in the company, like Bob Carter, have loudly sung hydrogen's praises, we have to assume that positivity is running awful high in Torrance. In fact, Lentz said that the US side of the company is far more excited by the H2 car than colleagues in Japan. Speaking at The Wall Street Journal's ECO:nomics conference in Santa Barbara, CA this week, Lentz said: After we've seen the product, understand its range, its driving dynamics, its refueling, we're a lot more bullish than Japan - probably about fivefold more bullish. It's just a question of how many can be produced now. Well, we've driven this car, and we still feel that Toyota is placing a big bet on the technology. One important issue is cost, but Lentz would not say exactly how much the car costs to make or what it will be priced at. He did say, though, that the production cost has dropped by 95 percent from the $1 million price tag the car wore ten years ago. That hints at a production cost of around $50,000. Lentz also said he thinks it will take at least a decade for hydrogen vehicles to hit sales of 500,000 per year in the US. Speaking to Bloomberg, he said: Their acceptance could get off to a quicker start than the hybrids did. I think you're going to see a lot more marketing of the concept of fuel cell much sooner than you did for hybrids, because basically the whole industry is behind it.

Toyota to sell hot-pink Crown in Japan

Akio Toyoda is doing a pretty decent job at the helm of the Toyota empire. This is the man, after all, that declared that Toyota would get new sports cars, and that they needed to be, not should be, rear-wheel drive. We can respect that. Toyoda is also trying to do away with his company's conservative styling and bring edgier vehicles to market.
Toyota's designers have done just that, although perhaps they went a bit too far. In November, Toyota debuted its fourteenth-generation Crown with a bling-bling fascia that makes Lexus' spindle grille look as conservative as a three-piece suit, and a retina-searing pink paintjob. See, in Japan, the Crown is to Japan's older crowd what the 2002 Buick Park Avenue is to America's senior citizens. As Automotive News reports, the idea with the pink was to draw attention to the grille, but it was originally intended as a debut item, only.
Now, Toyota is actually planning to offer the electric fuchsia Crown for sale to regular buyers. Interested parties will have from September 1st to September 30th to place an order for the big sedan. According to the AN report, Toyoda said to reporters at the debut, "My initial reaction was: 'You're kidding! Please, not pink." We wish they were kidding.