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Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

Ford fights back against patent trolls

Some people are just awful. Some organizations are just as awful. And when those people join those organizations, we get stories like this one, where Ford has spent the past several years combatting so-called patent trolls. According to Automotive News, these malicious organizations have filed over a dozen lawsuits against the company since 2012. They work by purchasing patents, only to later accuse companies of misusing intellectual property, despite the fact that the so-called patent assertion companies never actually, you know, do anything with said intellectual property. AN reports that both Hyundai and Toyota have been victimized by these companies, with the former forced to pay $11.5 million to a company called Clear With Computers. Toyota, meanwhile, settled with Paice LLC, over its hybrid tech. The world's largest automaker agreed to pay $5 million, on top of $98 for every hybrid it sold (if the terms of the deal included each of the roughly 1.5 million hybrids Toyota sold since 2000, the company would have owed $147 million). Including the previous couple of examples, AN reports 107 suits were filed against automakers last year alone. But Ford is taking action to prevent further troubles... kind of. The company has signed on with a firm called RPX, in what sounds strangely like a protection racket. Automakers like Ford pay RPX around $1.5 million each year for access to its catalog of patents, which it spent nearly $1 billion building. "We take the protection and licensing of patented innovations very seriously," Ford told AN via email. "And as many smart businesses are doing, we are taking proactive steps to protect against those seeking patent infringement litigation." What are your thoughts on this? Should this patent business be better managed? Is it reasonable that companies purchase patents only to file suit against the companies that build actual products? Have your say in Comments.

Toyota pondering high-performance GT86 hybrid?

From what Autocar has to say, Toyota has even more plans for the GT86 beyond the convertible concept we just saw at the Geneva Motor Show. Along with a planned midcycle facelift, Toyota is reportedly looking at how to pack some extra ponies under the coupe's hood, and while there has already been a lot of talk about superchargers and turbochargers, it sounds like a performance-boosting hybrid system could also be in the works.
Talking to Toyota chief engineer Tetsuya Tada, Autocar has learned that the automaker is considering an electrical motor assist for the sporty coupe to improve performance without harming fuel economy. In attempting to keep weight - and, presumably, costs - down, the article mentions the use of a system closer to what Honda uses for its Integrated Motor Assist rather than a full Hybrid Synergy Drive system used in current Toyota hybrids. Tada says the added weight of the system could be offset by weight reduction, while aerodynamic changes and a lower center of gravity could improve the car's handling.
No word yet on whether a mild hybrid system would find its way to North America's Scion FR-S - let alone its Subaru BRZ twin - but the thought is certainly an intriguing one.