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Toyota prices TRD Pro Tacoma, 4Runner

Toyota is finally all set to drop more details about the upcoming off-road ready TRD Pro Series models of the 4Runner, Tacoma and Tundra after first revealing them in February. These trucks and SUV might not get the big engine and other mods that desert-stormers like the Ford F-150 Raptor have, but they are still a nice step up over the stock versions. All of the TRD Pro vehicles come as 4x4 models with Bilstein shocks with remote reservoirs in the rear, TRD front springs, skid plates, black wheels, retro-inspired "TOYOTA" badging and TRD-branded floor mats and shift knobs on the inside. They're available in three colors: Inferno, Attitude Black Metallic and Super White.
The Tacoma hits the market first in early August with prices starting at $35,525, plus $885 for delivery, processing, and handling, for an Access Cab V6 with a six-speed manual. Opting for a five-speed automatic brings things up to $37,390 after the destination fee. A Double Cab with a manual goes for $37,320, or $38,300 for the automatic, after the delivery charges. The 4Runner follows in September with just a single trim priced at $41,110 - $41,995 after the charge - for the V6 and five-speed auto.
Toyota is holding off on revealing more about the Tundra for now. It's coming in the fall, but the company isn't announcing prices yet. We don't have to wait long, though. "Within the next month we'll reveal that," said Toyota spokesperson Sam Butto to Autoblog about the TRD Pro Tundra's price.

Toyota Camry incentives and fleet sales cranked to keep sales crown, insiders worried

We've been watching for some time now as Toyota has piled more incentives on the hood of its Camry sedan, and Automotive News reports that the we're not the only ones with raised eyebrows. The current Camry hasn't even been on the market for two years, but the family sedan segment is more hotly contested than it has been in years. It's that high level of competition that has led the automaker to uncharacteristically add more money on the hood in order to assure it maintains its long-held title of America's Best-Selling Car, a mantle it has owned for a dozen years. It's ramping up fleet sales, too.
According to the analysts at TrueCar, Toyota has bumped incentives per unit every month this year, now totaling some $2,750 as of May, a 38-percent hike over this time last year. That's more spiff money than the segment's other best sellers, the Nissan Altima ($2,400), Ford Fusion ($2,300) and Honda Accord ($1,400), all of whom have actually decreased their incentive spend by 20- to 40-percent over the same period.
The ramp up in incentive spending and fleet sales has analysts concerned that Toyota will tarnish the Camry's historically sterling resale value. ALG pegs the 2013 Camry's current 36-month residual value at 54.4 percent, well ahead of the segment average's 50.9 percent (but shy of the Accord's 55.6 percent). However, analysts are concerned that as the current generation ages, their resale values will eventually plummet if incentives continue to increase as Toyota looks to keep the Camry's best-selling car crown going forward.

Toyota to start production of hydrogen vehicles in December

Toyota's hydrogen fuel cell vehicle will be in showrooms sooner than planned, the Japan Times reporting that production will commence in mid-December with the sedan following "by the end of this year." No reason was given for the new timeline; Toyota has been saying all along that we'd see it in 2015.
The company is said to be "considering" production volume of "dozens of... vehicles per month" at a "likely" price of eight million yen, which is $78,030 US. That is well in line with the numbers thrown around last year, when the target was somewhere between $50,000 and $100,000. Then late last year, during our first drive of the FCHV mule, we wrote that "the official quote... [is] that a price of 'less than 10 million yen is ideal.'"
That alleged $78K is a sizable sum to be one of the early adopters on the hydrogen fuel cell wagon train, but with things moving around so much - and with Toyota publicly citing hydrogen fuel cells as the future - there's plenty of reason to be cautious about that number.