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General Motors became second-largest US advertiser in 2013

General Motors might be mired in several recalls, as well as the ongoing investigations from the National Highway Traffic Safety Administration and Congress into the automaker's response to those recalls. However, the company can celebrate taking the title of the US' second-largest advertiser in 2013. According to Ad Week examining a recently released study, total advertising spending in the US posted its fourth consecutive year of rising expenditures with 0.9-percent growth to $140.2 billion. Of that, the auto industry spent $15.2 billion to promote its goods in 2013, up 3.8 percent.
The country's biggest advertiser was Procter and Gamble, which dropped $3.17 billion in 2013, an increase of 11.8 percent. GM became the nation's second largest promoter with $1.794 billion in spending, up 10 percent. The biggest proportion of that money went to sell Cadillac and GMC. AT&T barely lost out with $1.793 billion in advertising, 15.2 percent growth. The 10 businesses with the highest ad investments spent a cumulative $15.9 billion during the year, 6.6 percent higher than 2012. Toyota came in eighth place making it the only other automaker to rank in the top 10.
The study also indicates that there is a shift in advertising spending from television and print to the Internet. There was 15.7 percent more money outlaid to promote products online in 2013 than the previous year. In comparison, television dropped 0.1 percent, newspapers were down 3.7 percent and radio fell 5.6 percent.

VW Q3 Financial Woes, 2015 Tokyo Motor Show | Autoblog Minute

Consumer Reports pulls its Tesla recommendation, the U.S. Copyright Office offers a ruling affecting car owners, VW gets hit hard with third quarter losses, and lots of exciting news from Tokyo. Autoblog's Senior editor Greg Migliore reports on this Autoblog Minute Weekly Recap. Tokyo Motor Show Mazda Subaru Suzuki Tesla Toyota Concept Cars Autoblog Minute Videos Original Video Tokyo 2015

Toyota drops detail about 414-hp Hybrid-R concept powertrain

The Toyota Yaris Hybrid-R Concept has been teased already, offering up little glimpses and details of the Frankfurt-bound vehicle. And while those few, shadowy shots have been great, we've really wanted to know how this hatchback would deliver its promised 400-plus horsepower. Under hood sits a 1.6-liter, race-derived, direct-injection, turbocharged four-cylinder that powers the front wheels. Sounds peachy, but with 414 horsepower splashed across the page, we're going to need something more than a 1.6-liter, turbo four.
A supercapacitor, developed from the Toyota TS030 Hybrid Le Mans racer sits in place of a hybrid's traditional battery packs. The benefit, according to Toyota, is that power can be more rapidly absorbed and discharged than in a traditional battery system, like nickel metal-hydride.
The gas engine is joined by a trio of 60-horsepower electric motors. Two of the them power the rear wheels, while the third sits between the engine and the six-speed, sequential gearbox. Developing the same amount of power as the rear-axle motors, this centrally located motor channels power to the race-derived supercapacitor during braking, and ships extra grunt to the rear wheels under acceleration when the front wheels start to lose grip. Besides the distributive power of the central motor, the rear electric motors can adjust the amount of torque flowing to each wheel, much like a differential.