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Toyota Prius sales could come up short in 2013

A Toyota executive has said that the automaker's hybrid Prius model may not reach its 2013 goal of selling 250,000 units in the US marketplace. Bill Fay, group vice president for Toyota's US sales, told Reuters, "The 240,000 to 250,000 range is kind of where we're settling our sights for the Prius family."
The first-generation Prius, a five-passenger model, was introduced to the States in 2001 (its arrival made it the second mass-produced hybrid, after the two-seat Honda Insight). The second-generation model arrived in 2004, followed by the current third-generation design that arrived for the 2010 model year. The automaker has subsequently added the Prius V, a hatchback wagon (shown above) and the Prius C, a subcompact hatchback. As of March, 2013, cumulative worldwide sales of the Prius had reached 3.67 million units.
Last year, Toyota sold 236,659 Prius models in the US. However, sales of the model have fallen 5.1 percent in the first six months of 2013. In response, the automaker has boosted its marketing for the model, and the promotions are expected to continue through at least July.

The ugly economics of green vehicles

It's fair to say that most consumers would prefer a green vehicle, one that has a lower impact on the environment and goes easy on costly fuel (in all senses of the term). The problem is that most people can't – or won't – pay the price premium or put up with the compromises today's green cars demand. We're not all "cashed-up greenies." In 2013, the average selling price of a new vehicle was $32,086. The truth is that most Americans can't afford a new car, green or not. In 2013, the average selling price of a new vehicle was $32,086. According to a recent Federal Reserve study, the median income for American families was $46,700 in 2013, a five-percent decline from $49,000 in 2010. While $32,000 for a car may not sound like a lot to some, it's about $630 a month financing for 48 months, assuming the buyer can come up with a $6,400 down payment. And that doesn't include gas, insurance, taxes, maintenance and all the rest. It's no wonder that a recent study showed that the average family could afford a new car in only one of 25 major US cities. AutoTrader conducted a recent survey of 1,900 millennials (those born between 1980 and 2000) about their new and used car buying habits. Isabelle Helms, AutoTrader's vice president of research, said millennials are "big on small" vehicles, which tend to be more affordable. Millennials also yearn for alternative-powered vehicles, but "they generally can't afford them." When it comes to the actual behavior of consumers, the operative word is "affordable," not "green." In 2012, US new car sales rose to 14.5 million. But according to Manheim Research, at 40.5 million units, used car sales were almost three times as great. While the days of the smoke-belching beater are mostly gone, it's a safe bet that the used cars are far less green in terms of gas mileage, emissions, new technology, etc., than new ones. Who Pays the Freight? Green cars, particularly alternative-fuel green cars, cost more than their conventional gas-powered siblings. A previous article discussed how escalating costs and limited utility drove me away from leasing a hydrogen fuel cell-powered Hyundai Tucson, which at $50,000, was nearly twice the cost of the equivalent gas-powered version. In Hyundai's defense, it's fair to ask who should pay the costs of developing and implementing new technology vehicles and the infrastructure to support them.

The 300-series Lexus LX will have V8, greater differentiation from Land Cruiser

For the first time in 64 years, there will not be a Toyota Land Cruiser sold in the U.S. The venerable off-roader is not in Toyota's 2021 American lineup, but the rest of the world will still get the next-generation Cruiser, called the 300 series internally, later this year. However, we may still receive a version of it badged as the Lexus LX. Here's what a new report suggests we might see. According to the Japan's Best Car magazine, the next LX will be more differentiated from its Land Cruiser cousin. The exterior is reportedly more distinctive, and the interior designed to be more suitable for a flagship luxury SUV. It'll still wear a version of the Lexus spindle grille, with different hood, fenders and quarter panels than the Cruiser. Naturally, the head- and taillights will differ as well. Most importantly, the LX will continue to use a ladder frame. Best Car says that the LX will continue to offer a 5.7-liter V8 good for 372 horsepower (which in the U.S. gives 383 horsepower). However, the Land Cruiser will ditch the V8 for a 3.5-liter turbo V6, offered with and without a hybrid system. Notably, the hybrid will not be the same as the one found in other Toyota cars, but a combination 10-speed automatic and motor that's more suitable for a heavy vehicle.  Last but not least, the report states that Toyota will also create a GR Sport version of Land Cruiser. Presumably, that means some dressier aero bits, larger wheels, and a suspension more tuned for highway, um, cruising.  The Land Cruiser is scheduled to debut in September 2021, while the Lexus may follow a couple of years later, despite being developed in parallel. The LX is considered to be more of a Lexus flagship than the LS sedan in many parts of the world, so it makes sense that Toyota will continue offering it. Related Video: