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Japan could consolidate to three automakers by 2020

Sergio Marchionne might see his dream of big mergers in the auto industry become a reality, and an analyst thinks Japan is a likely place for consolidation to happen. Takaki Nakanishi from Jefferies Group LLC tells Bloomberg the country's car market could combine to just three or fewer major players by 2020, from seven today. "To have one or two carmakers in a country is not only natural, but also helpful to their competitiveness," Nakanishi told Bloomberg. "Japan has just too many and the resources have been too spread out. It's a natural trend to consolidate and reduce some of the wasted resources." Nakanishi's argument echoes Marchionne's reasons to push for a merger between FCA and General Motors. Automakers spend billions on research and development, but their competitors also invest money to create the same solutions. Consolidating could conceivably put that R&D money into new avenues. "In today's global marketplace, it is increasingly difficult for automakers to compete in lower volume segments like sports cars, hydrogen fuel cells, or electrified vehicles on their own," Ed Kim, vice president of Industry Analysis at AutoPacific, told Autoblog. Even without mergers, these are the areas where Japanese automakers already have partners for development. Kim cited examples like Toyota and Subaru's work on the BRZ and FR-S and its collaboration with BMW on a forthcoming sports car. Honda and GM have also reportedly deepened their cooperation on green car tech. After Toyota's recent buyout of previous partner Daihatsu, Nakanishi agrees with rumors that the automotive giant could next pursue Suzuki. He sees them like a courting couple. "For Suzuki, it's like they're just starting to exchange diaries and have yet to hold hands. When Toyota's starts to hold 5 percent of Suzuki's shares, this will be like finally touching fingertips," Nakanishi told Bloomberg. "I absolutely do believe that we are not finished seeing consolidation in Japan," Kim told Autoblog. Rising development costs to meet tougher emissions regulations make it hard for minor players in the market to remain competitive. "The smaller automakers like Suzuki, Mazda, and Mitsubishi are challenged to make it on their own in the global marketplace. Consolidation for them may be inevitable." Related Video:

2014 Toyota Tundra

Raising A White Flag To The Competition
We all benefit from highly competitive battles. In the automotive sector, few campaigns are so closely fought as the decades-long struggle for supremacy in the fullsize half-ton pickup truck segment. The Ford F-150 has dominated for ages, but Chevrolet, Ram and GMC have been closing the gap with freshly redesigned trucks that are rocking the industry.
Today's half-ton trucks are better than they've ever been, and we have fierce competition to thank for that.

Subaru, Toyota refute reports of BRZ, 86 demise

After news broke of an anticipated Japanese report telling that the Toyota 86 and Subaru BRZ twins were not long for this world, both carmakers have denied the cars' successors have been canceled. Carscoops reports that both Toyota and Subaru have stated they are developing next-generation cars. As a Subaru USA spokesman told Carscoops: "We do not endorse this report coming from Japan's Best Car. ... We are moving ahead with a next-generation Subaru BRZ, but have no further details at this time." The website also reported a similar statement from Toyota. With the models getting long in the tooth and no test mules having been spied, doubts are not unwarranted — remember just how long Toyota teased the fifth generation Supra before its 2019 debut. More information is not yet available, or whether the two brands will still collaborate to bring the new-generation coupes to the market, but for Toyobaru fans this might be grounds to breathe a sigh of relief. That would also mean, that if the hinted MR-2 revival is based on solid ground, there will be a full "Three Brothers" Toyota sports car portfolio for sale in the next decade. With the Supra offered also as a four-cylinder in Japan, it will be interesting to see if Toyota will retain the 86's current, slight power advantage over the Supra's 197-horsepower variant or respect the status of the bigger brother. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.