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Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

Tesla pulling plug on Toyota RAV4 EV battery deal

The future of the Toyota RAV4 EV appears to be in doubt. Tesla supplies the EVs battery packs, and it says that production ends later this year.
"Toyota is expected to end the current RAV4 EV model this year," Tesla said in its quarterly financial filing obtained by Bloomberg. "Our production activities under this program are expected to end in 2014," the company said.
This timeline fits closely with the original production plans for the RAV4 EV. When the $100-million project was first announced, Tesla said that it expected to supply battery packs for the vehicle from 2012 to 2014. Building components for the Japanese automaker continues to bring in money, though. In the company's Q1 2014 letter to shareholders, it said: "Automotive revenue included $15 million of Toyota powertrain sales." According to Bloomberg, Toyota has sold just 1,594 RAV4 EV models from 2012 through April 2014. Initially, the business had estimated that it would sell 2,600 units of the electrified crossover.

Jaguar E-Type with Supra's 2JZ debuts at SEMA looking fly and fast

We hope you’re not bored of seeing Toyota 2JZ engine-swapped cars, because this one sure does capture our attention. The 1969 Jaguar XKE 2+2 youÂ’re looking at here is unlike any E-Type youÂ’ve seen before, and while it still has a straight-six under the hood, pretty much everything else about the coupe has fundamentally changed. In a nod to just how beautiful the E-Type is to begin with, its design is only different in this Eneos build because it needs to be. Fender flares were designed and 3D-printed by Illumasthetic, and they were then strengthened with carbon fiber. Why did it need the flares? Well, thatÂ’s because the 2JZ-GTE 3.0-liter turbocharged inline-six from the Supra produces far more power than the E-Type ever did, requiring a lot more rubber to keep things straight. Of course, the Supra engine isnÂ’t stock, as itÂ’s been modified with Deatschwerks injectors, a Nuke Performance fuel system, CP-Carillo pistons and rods, a Borg Warner EFR 8474 turbo, Vibrant Performance intercooler Â… the list goes on forever. Output is estimated at about 750 horsepower. The Frankenstein theme continues with the E60 generation 535i rear subframe suspension and differential out back. Meanwhile, it uses the five-speed manual transmission from an E36 generation M3. The front suspension is custom, and while BMW brakes are used in the rear, Eneos chose brakes off a 2003 Chevy Corvette up front. The 17-inch Rotiform STL wheels are wrapped with Bridgestone Potenza RE-71 RS tires. Inside, this Jag-yota gets a full roll-cage, Tillett seats, an OMP steering wheel and a whole lot more. Eneos credits Faruk Kugay as the carÂ’s builder – Kugay previously built some rather creative cars, like a 997 Porsche 911 GT3 with a Subaru Impreza STI EJ25 engine and an E30 BMW 3 Series with a Honda S2000Â’s 2.0L engine. This Jaguar takes the wild engine swaps and engineering to totally new heights, though, and we canÂ’t help but simply love the way itÂ’s been executed. Related Video