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Toyota Tacoma helps stand up to your girlfriend, mimes, magicians and the Grim Reaper

It takes a lot to get a product noticed in today's fast-paced world, but one avenue that's always seemed to grab the eyeballs of consumers has been humor. Toyota knows this rule well, and has put together a quartet of spots called "Tacoma Wins," in which the midsize pickup's features and specifications best a number of seemingly worthy competitors.
Whether it be sobbing girlfriends, a circus magician, a grim reaper or the scariest thing of all, a mime, the Tacoma looks well equipped to deal with it. Take a look below for all four of Toyota's newest spots.

Toyota investing $1 billion in Mexico plant

Toyota has announced plans to build a new factory in Mexico. The site, to be located in the state of Guanajuato, is set to open in 2019 following an investment of about $1 billion. The plant will be the first to make use of the Toyota New Global Architecture, and will (at least initially) focus on production of the Corolla. The compact sedan will continue being built in the United States at the Blue Springs, MS, site, consolidating Corolla production in the south. However Toyota's site in Ontario, Canada, will shift to "mid-sized vehicles of higher value," alongside the plants in Kentucky and Indiana, the automaker said. The Guanajuato site will be Toyota's second Mexican plant, joining the Tijuana plant that assembles the Tacoma – soon to ramp up to 89,000 units per year. Once the new Guanajuato plant comes on full steam, it is slated to produce around 200,000 units per year. It'll be the first site Toyota will open worldwide since it began focusing on utilizing the production capacity it already has. With 90 percent of its production capacity now in use, the Japanese auto giant is also planning to broaden its joint venture with Guangzhou in China as well. Toyota Invests in Competitive Plants - Emphasis on Sustainable Growth Strategy - New plant in Mexico and expansion of its GTMC joint venture in China Toyota City, Japan, April 15, 2015 - Toyota announced today that it will build a new plant in Mexico and expand its joint venture, Guangzhou Toyota Motor Co., Ltd. (GTMC), in China. These investments are grounded on its plans to construct production lines that are more competitive, with greatly reduced initial investment, improved efficiency, flexibility, environmental performance and safety. These "simple and slim" production lines can be easily lengthened or shortened depending on demand. Over-head conveyance devices are eliminated, compact equipment is installed on top of the plant floors, and paint-booths are smaller. The new plant in Mexico and the expansion in China will be designed to accelerate innovation by implementing these new technologies into real production lines. With today's announcement, Akio Toyoda, President of Toyota Motor Corporation said "This investment represents our long-held principles of continuous improvement and challenging ourselves to always do better. An increase in production does not mean an undisciplined pursuit of more. Toyota's expansion must be driven by providing ever-better-cars and our talented people.

Editors’ Picks March 2023 | Hot hatch galore and some great luxury SUVs

This month of Editors’ Picks sees us hand out a pair of nods to the best hot hatchbacks money can buy these days, the Honda Civic Type R and Toyota GR Corolla. You can read more about how they compare in our head-to-head comparison test, but both have their advantages, and we can highly recommend buying either of them. Then we head to Europe to recognize a couple of SUVs that just went through mid-cycle refreshes and came out on the other side just as lovable as they were before. In case you missed our previous Editors' Picks posts, hereÂ’s a quick refresher on whatÂ’s going on here. We rate all the new cars we drive with a 1-10 score. Cars that are exemplary in their respective segments get an EditorsÂ’ Pick designation. Those are the ones weÂ’d recommend to our friends, family and anybody whoÂ’s curious and asks the question. The list that youÂ’ll find below consists of every car we rated in January that earned an EditorsÂ’ Pick. 2023 Honda Civic Type R 2023 Honda Civic Type R front low View 34 Photos Quick take: The Honda Civic Type R embodies what at means to be a hot hatch. It's the best FWD car we've ever driven, and because it's a Civic, it excels with a spacious and pretty interior, too. This is the full package. Score: 8.5 What it competes with: Toyota GR Corolla, VW Golf R Pros: Sublime driving dynamics, magical shifter, gorgeous and utilitarian interior Cons: An expensive proposition, lacks basic luxuries like heated seats From the editors: Senior Editor James Riswick — "The Civic Type R is a resolutely composed performance machine that sufficiently builds upon the delightful man-machine interfaces found in the increasingly impressive trio of Civic Sport Touring, Civic Si and Acura Integra A-Spec. ItÂ’s even more fun and capable at higher speeds, yet remains just as forgiving and easy to drive. The 2023 Honda Civic Type R sure seems all grown up. Maybe itÂ’s because IÂ’m almost in my 40s, (ugh) but I see absolutely nothing wrong with this. The Type R magic is not lost." In-depth analysis: 2023 Honda Civic Type R First Drive Review: All grown up isn't so bad   2023 Toyota GR Corolla 2023 Toyota GR Corolla Circuit front three quarter low View 39 Photos Quick take: The GR Corolla is a serious performance machine that is sure to please any enthusiast with its brilliant driving dynamics. It's only let down by a cheap-feeling and small interior that doesn't lend well to daily driver duty.