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Toyota wants you to meet an 'obsessed' hydrogen fuel cell engineer

Like a television-broadcasting company covering the Olympics, Toyota is looking to market its future in hydrogen fuel-cell vehicle production by taking the personal approach. In this case, the Japanese automaker is telling the backstory of Jackie Birdsall, an engineer at Toyota Technical Center who Toyota says is "obsessed" with fuel-cell technology. A Sacramento native, Birdsall is responsible for testing fuel-cell vehicles and making sure hydrogen stations fill the tanks of the cars in a "reasonable" timeframe. Long a gearhead, she attended Flint, MI's Kettering University (formerly General Motors Institute) and, among other places, worked for the California Fuel Cell Partnership before joining Toyota in 2012. Her first car was an '87 Camry. That's one personal side of Toyota's hydrogen push, and shows another way Toyota is introducing the world to this new powertrain (see also: winter performance). The nitty-gritty is made up of things like working with FirstElement Fuel Inc. on a hydrogen-refueling network in California. As for its fuel-cell sedan, which was displayed in FCV prototype form at the Consumer Electronics Show in Las Vegas in January and is due next year, Toyota said it expects the car to have a full-tank range of about 300 miles and a five-minute refueling time. That's if Ms. Birdsall has anything to say about it. Check out Toyota's press release about Birdsall below. Talkin' 'Bout a Revolution A healthy obsession leads Jackie Birdsall and TTC to the forefront of history The word she keeps using is "obsessed." Jackie Birdsall became "obsessed" with cars when she was a teenager. That made her "obsessed" with the history of auto icons like Henry Ford and Lee Iacocca. In 2003, she did an internship with Daimler-Chrysler, leading to an "obsession" with hydrogen fuel cell technology. And now, as an engineer at Toyota Technical Center, Birdsall is "obsessed" with bringing fuel cell technology to the masses. But perhaps you need to be obsessed when you're trying to change the world. After all, revolutions don't blossom from complacency. Leading an alternative fuel revolution is just what Birdsall and her partners on the Fuel Cell Hybrid Vehicle team are doing. Collectively, they're finding tangible ways to reduce fossil fuels in the automobile world and figuring out how hydrogen fuel cells can be useful and affordable. In 2015, that obsession will bear fruit when Toyota's FCV hits the markets in California, Japan and Europe.

2014 Toyota Tundra

Raising A White Flag To The Competition
We all benefit from highly competitive battles. In the automotive sector, few campaigns are so closely fought as the decades-long struggle for supremacy in the fullsize half-ton pickup truck segment. The Ford F-150 has dominated for ages, but Chevrolet, Ram and GMC have been closing the gap with freshly redesigned trucks that are rocking the industry.
Today's half-ton trucks are better than they've ever been, and we have fierce competition to thank for that.

Chip maker Nvidia adds Volvo to list of self-driving partners

Chipmaker Nvidia Corp announced on Monday it was partnering with Volvo Cars and Swedish auto supplier Autoliv to develop self-driving car technology for vehicles due to hit the market by 2021. Volvo is owned by China's Geely Automobile Holdings. Silicon Valley-based Nvidia also announced a non-exclusive partnership with German automotive suppliers ZF and Hella for artificial intelligence technology for autonomous driving. Nvidia came to prominence in the gaming industry for designing graphics processing chips, but in recent years has been a key player in the automotive sector for providing the so-called "brain" of the autonomous vehicle. The company, whose many partners already include Tesla, Toyota, Ford, Audi, BMW, and tier one supplier Robert Bosch, announced its latest deals at an automotive electronics show in Ludwigsburg, Germany. Nvidia's Drive PX artificial intelligence platform is used by Tesla in its Models S and X and upcoming Model 3 electric vehicles. Volkswagen AG's Audi is also using the system to reach full autonomous driving by 2020. In a call with reporters, Nvidia's senior automotive director Danny Shapiro said carmakers and their main suppliers are now moving away from the research and development phase of autonomous vehicles and into concrete production plans. The system developed jointly by ZF and Hella, and using Nvidia's Drive PX platform, will combine front cameras with radar and software to create technology meeting the Euro NCAP safety certification for so-called "Level 3" driving, in which some, but not all, driving is performed by the car. Volvo is already using the Drive PX for the self-driving cars in its "Drive Me" autonomous pilot program. Volvo's production vehicles built on Nvidia's platform, as announced on Monday, are planned for sale by 2021.Reporting By Alexandria SageRelated Video: Auto News Green Tesla Toyota Volvo Technology Emerging Technologies Autonomous Vehicles nvidia autoliv