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Watch this dude paint his Toyota pickup like Eddie Van Halen's guitar

Eddie van Halen is one of the greatest rock musicians around, and his Eruption guitar solo alone puts him in the pantheon with the best of the best. Artist Ryan Humphrey was looking for a design to repaint his ratty Toyota pickup, and as a Van Halen super fan, he set on the classic scheme of Eddie's guitar for the look. The paint job is made up of a crisscrossing geometric pattern of black and white stripes with a red body. The eye-catching, rock-inspired design should give Humphrey no problems finding his pickup in a parking lot. In a video hosted by Plutonium Paint, he shows you how to get the look using the company's product. Even if you're not interested in watching a guy paint his old truck, the video is still enjoyable just for the chance to listen to some Van Halen tunes.

Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.

New Toyota semiconductors could increase hybrid fuel efficiency by 10%

Toyota may have an ace up its sleeve in the fuel economy wars, as it's developed a new type of semiconductor that will allegedly help the company's hybrids net a ten-percent improvement in fuel economy.
The tech is still in development, although Toyota is already reporting five-percent gains during testing, six years before it plans to implement the new semiconductor in production vehicles, meaning the ten-percent improvement doesn't seem like an untenable goal. That is, until you hear from Kimimori Hamada, the project general manager of Toyota's electronics division.
"We are aiming for great improvement in fuel economy and miniaturization," Hamada told Automotive News. "This is a very challenging target."