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Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

Recharge Wrap-up: Control Tesla Model S from your wrist, NASCAR's E15 milestone

Tesla Model S owners can now control their car with Android Wear. A new, free app for the Android wrist devices, called Tesla Command, allows the user to control car functions such as the locks, horn, and sunroof from outside the vehicle. The developer promises more features are coming soon. Watch the video below for a demonstration, or head over to 9 to 5 Google to read more. NASCAR drivers have raced 6 million miles on E15 fuel. The stock car series reached the milestone on July 20 at Indianapolis Motor Speedway. NASCAR has been using Sunoco Green E15 gasoline since the start of the 2011 season, which the group credits with increasing horsepower and reducing emissions. The US Department of Energy notably approved the 15-percent corn ethanol blend after 6 million miles of testing. Read more at Domestic Fuel. The Pennsylvania Department of Environmental Protection has decided to continue its incentive program for alternative fuel vehicles. Buyers of electric vehicles and plug-in hybrids with batteries larger than 10 kWh will continue to get a $2,000 rebate (until December 31 or until 500 are sold, whichever comes first). Various EVs with batteries less than 10 kWh, as well as natural gas, propane and hydrogen-powered cars, will get $1,000 back. Electric motorcycles and scooters are offered a $500 rebate. Get more details at ABC 27. Toyota subsidiary Primearth EV Energy is set to expand production of nickel metal hydride batteries for hybrid cars. Due to high demand, production capacity will ramp up from 300,000 to provide batteries for 500,000 vehicles at its Miyagi prefecture plant. The company eventually plans to be able to produce batteries for 1.4 million hybrids per year. Primearth EV Energy currently supplies batteries for the Toyota Prius and Yaris hybrids, as well as Mazda's Axela (AKA Mazda3 in the US) hybrid. Read more at Economic Times. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery Tesla Model S View 24 Photos News Source: 9 to 5 Google, Domestic Fuel, ABC 27, Economic TimesImage Credit: Copyright 2014 Drew Phillips / AOL Green Plants/Manufacturing Tesla Toyota Ethanol Electric Hybrid Racing Vehicles recharge wrapup e15 android wear

Toyota Prius sales could come up short in 2013

A Toyota executive has said that the automaker's hybrid Prius model may not reach its 2013 goal of selling 250,000 units in the US marketplace. Bill Fay, group vice president for Toyota's US sales, told Reuters, "The 240,000 to 250,000 range is kind of where we're settling our sights for the Prius family."
The first-generation Prius, a five-passenger model, was introduced to the States in 2001 (its arrival made it the second mass-produced hybrid, after the two-seat Honda Insight). The second-generation model arrived in 2004, followed by the current third-generation design that arrived for the 2010 model year. The automaker has subsequently added the Prius V, a hatchback wagon (shown above) and the Prius C, a subcompact hatchback. As of March, 2013, cumulative worldwide sales of the Prius had reached 3.67 million units.
Last year, Toyota sold 236,659 Prius models in the US. However, sales of the model have fallen 5.1 percent in the first six months of 2013. In response, the automaker has boosted its marketing for the model, and the promotions are expected to continue through at least July.