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Details about next-gen Toyota Prius emerge

The Toyota Prius is undeniably the king of the hybrid market in the United States, with a 39.4 percent market share in 2013. With the next-generation Prius likely to go on sale in 2015, Toyota is trying to build an even more efficient hybrid to keep its control of the market.
Keeping cost down will be one of the major concerns of the new Prius. The next generation will ride on the new, modular Toyota New Global Architecture platform. The lighter underpinnings will improve efficiency and will reduce production costs by allowing for more shared components among vehicles. Toyota will not reveal how many vehicles will use the new platform. But even with the cheaper platform, price will remain a concern. Toyota is still deciding whether all versions of the next Prius will use lithium-ion batteries or whether some models will stick with the heavier nickel-metal hydride batteries to keep cost down.
Of course, the reason most people buy the Prius is because of its great fuel efficiency. Toyota will aim for at least an 8 percent improvement in fuel economy in the next Prius, which would increase it to 58 miles per gallon city and 52 mpg highway.

Japanese automakers kick in $800k for new charging-station company

Cynics may say that gathering $800,000 (total) from four of Japan's largest automakers is merely a rounding error. Still, Toyota, Nissan, Honda and Mitsubishi, along with the Development Bank of Japan, are putting those funds to good use. So, that's something. Last week, those five entities officially founded Nippon Charge Service LLC. The company was established to promote plug-in vehicle charging installations across Japan and the automakers seeded it with 80 million yen, or about $786,000 US. Those funds will be used to help business owners deploy charging stations at convenience stores, highway-side locales and other locations that will make it easier for plug-in vehicle drivers (of Toyotas, Hondas, Mitsubishis and Nissans, obviously) to get their juice. The automakers first announced they'd collaborate last year, when they said they'd work with the Japanese government to more than triple the country's publicly accessible chargers to about 17,000 units. No targets were disclosed as far as how many charging stations would be deployed this time out, but, in a move similar to the EZ Charge system in the US, Nippon Charge Service will also have universally-accepted charging cards available by the end of the year to drivers all of those brands' plug-in vehicles to make the charging process a little more seamless. Check out Honda's press release below. Japan Automakers Advance Electric Charging Infrastructure with New Company, Nippon Charge Service -Established to help build charging infrastructure for electric-powered vehicles (PHVs, PHEVs and EVs)- Toyota Motor Corporation Nissan Motor Co., Ltd. Honda Motor Co., Ltd. Mitsubishi Motors Corporation Development Bank of Japan Inc. TOKYO, Japan, May 30, 2014 - Toyota Motor Corporation, Nissan Motor Co., Ltd., Honda Motor Co., Ltd., and Mitsubishi Motors Corporation jointly established a new company, Nippon Charge Service, LLC, on May 26 to promote the installation of chargers for electric-powered vehicles (PHVs, PHEVs, EVs). The goal is to help build a charging network that offers more convenience to drivers in Japan. The new company will promote the installation of chargers, for the good of society and to expand the use of electric-powered vehicles. Related industries are also expected to benefit. Development Bank of Japan Inc.

Toyota enters Rally America with modified RAV4

Rally cars are typically based on production hatchbacks, but Toyota is hitting the Rally America series this year with the RAV4 you see here. Entering the 2WD-Open Class (yes, it's front-wheel drive), this specially prepared RAV4 rally machine is being revealed at the Monster Energy Supercross Championship finale this weekend in Las Vegas. It retains the stock powertrain, including a 2.5-liter inline-four with the same 176 horsepower and 172 pound-feet of torque as the small crossover you can pick up at your local Toyota dealership. Only it's been unburdened of more than 500 pounds of excess weight and fitted with a roll cage, BFGoodrich all-terrain tires and an upgraded TEIN suspension at both ends. The resulting machine will be driven by Ryan Millen, son of the legendary Rod Millen and brother the Rhys. This isn't the first time Ryan is driving off-road for Toyota either, having won the Baja 1000 last year in a Toyota Tundra TRD Pro. Toyota Flexes RAV4 Muscle with New Rally America Series Entry Renowned Off-Road Driver Ryan Millen to Drive RAV4 Rally Car in 2015 Rally America 2WD-Open Class TORRANCE, Calif. (May 6, 2015) – Toyota unveiled its RAV4 rally car at the Monster Energy Supercross Championship finale this weekend at Sam Boyd Stadium in Las Vegas. Ryan Millen, who won the 2014 Baja 1000 in a Toyota Tundra TRD Pro, will drive the RAV4 rally vehicle at various rally races including some of the 2015 Rally America 2WD-Open Class season. The muscled-up RAV4 was unveiled live between races to all in attendance and was on display in the pits throughout the event. A RAV4 competing within a professional racing series is rare. It is even rarer to see the unibody-construction, Small-Sport Utility Vehicle (SSUV) go head-to-head with Rally America's modified street cars. Toyota's entry into Rally America is a modified 2015 Toyota RAV4 LE. The vehicle sports a stock transmission and a stock 2.5-liter, four-cylinder, double-overhead cam engine that pushes 176-horsepower and 172-pounds of torque. Millen and his crew removed more than 500 pounds of stock weight, while adding a roll cage, BFGoodrich all-terrain DOT 215/75R15 tires, and upgrading to a front and rear TEIN suspension. "I've driven just about everything Toyota has to offer," said Millen. "And I've been very impressed with the RAV4's tight, compact body and smooth handling.