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2018 Honda Accord charges into slumping sedan market

DETROIT - Honda on Friday revealed its newest-generation Accord, one of four re-engineered midsize sedans that Asian automakers are betting on to win market share as Detroit automakers shift focus to SUVs, crossovers, and pickup trucks. The new Accord, like rival Toyota's all-new Camry arriving this month, offers major improvements in fuel economy, technology, styling and safety. Honda declined to discuss details ahead of Friday's event in Detroit. The Accord and Camry are pillars of their manufacturers' US businesses, each selling well over 300,000 vehicles a year. In the coming months, Nissan is expected to launch a new Altima midsize sedan, and Hyundai will launch a new Sonata. Both are popular marques that will be promoted heavily. "There has been no new news on the midsize sedan side for three years, and we think this is a great opportunity to bring attention back to the segment," said Jack Hollis, Toyota's head of marketing for North America. Year to date, US passenger car sales are down 11.4 percent, and sales of midsize sedans are down 14.2 percent. Still, Americans bought 7.1 million sedans in 2016. With General Motors and Ford cutting sedan production, and Fiat Chrysler Automobiles abandoning the segment, Honda and its Asian rivals could boost sales with updated models, dealers said. "They could take share from other brands, which is traditionally what happens when a new product is launched," said Pete DeLongchamps, vice president for manufacturer relations at Group 1 Automotive Inc, the third-largest US auto dealer group. "NOT FINDING A PLACE WITH CONSUMERS" The Accord for years was Honda's top-selling model in the United States. Within the past year, US sales of the Honda CR-V have eclipsed the aging Accord, and Honda has expanded production capacity for the compact crossover. Passenger-car sales have steadily declined since 2012, when they made up 51.2 percent of the US market. Sedans have sagged to a 38.1 percent share in the first half of this year. IHS Markit said US consumer loyalty to SUVs and pickup trucks has risen since 2012, but declined for sedans. The new Accord and Camry "may stem the decline," said IHS Markit's Tom Libby. "I don't think they will cause a marked reverse." Improvements to the Accord should boost sales at Galpin Honda in San Fernando, California, general manager Ed Hartoonian said.

IIHS updates overlap test: 2 SUVs get good marks, 9 fare poorly

Vehicles in crashes keep occupants safe by deforming around the cabin in a way that maintains cabin integrity. The Insurance Institute for Highway Safety's moderate overlap test, introduced in 1995, has been a huge contributor to improved safety for front-row passengers in a crash. IIHS President David Harkey said, "Thanks to automakers’ improvements, drivers in most vehicles are nearly 50% less likely to be killed in a frontal crash today than they were 25 years ago." In the 'unintentional side effects' column, crash safety has gotten worse for passengers in the back seats. When carmakers reengineered the front crash structure to protect the driver, more crash forces got distributed throughout the rear. IIHS research claims rear passengers have a 46% greater risk of fatal injury than front-row passengers, but back-seaters haven't benefited from the same upgrades in safety as the front row. The IIHS updated its moderate overlap test to address the issue, putting 15 vehicles through the new regime. Two earned good ratings — the 2023 Ford Escape and the 2021-2023 Volvo XC40 — one was acceptable, three were marginal and nine were rated poor. Every one of the crossovers sampled got good marks for all passengers in the original test. That test sees 40% of vehicle's width on the driver's side impacting an aluminum honeycomb barrier at 40 miles per hour. The updated test puts a crash dummy representing small woman or 12-year-old child in the seat behind the driver, the dummy's sensors and grease paint measuring the effectiveness of the restraints and the forces a human body would need to endure. To achieve a good rating, the "measurements must not exceed limits indicating excessive risk of injury to the head, neck, chest, abdomen or thigh." An institute engineer said, "In real-world crashes, chest injuries are the most common serious rear-seat injuries for adults." The sensors and video evidence showed back seat dummies in the Escape and XC40 endured minimal risk of injuries from excessive crash forces, from submarining under the seat belt, or from unwanted interaction with the side curtain airbag.   The Toyota RAV4 scored acceptable. The second-row dummy also endured minimal risk of injury to the chest and lower extremities. However, the lap belt slipped upward in a way that could increase abdominal injuries, and after the dummy's head dipped during crash impact, the head came back up between the rear curtain airbag and rear window.

5 stars in Euro NCAP crash tests for 5 new cars available in U.S.

Seven new cars have received a full five-star rating in the latest Euro NCAP crash tests. Of these, five are available in the United States: the Audi E-Tron, Lexus UX, Toyota Corolla, RAV4 and Mazda3. The Renault Clio and the Volkswagen T-Cross also took part, also receiving five stars. The Mazda3 hatchback was the fourth car in Euro NCAP history to reach an adult occupant protection score of 98%, after the Volvo V40 and XC60 and the Alfa Romeo Giulia. No NHTSA ratings for the Mazda3 or the Audi are yet available, but the Lexus and the Toyotas have all received five-star NHTSA safety ratings as well. Those three were tested as hybrid variants by Euro NCAP. Audi's first fully electric vehicle, the E-Tron, scored 91% in Euro NCAP's adult occupant rating, with unavailable knee airbags bringing down the score. The Mazda and the Toyotas offer them for the driver only, and the Lexus has the passenger's knees covered as well. The Lexus UX managed a 96% adult occupant score, close to the Mazda, and it provided better pedestrian safety (82%) than the Audi (71%), despite neither, or none, of the test vehicles having an active hood to catch pedestrians. As for the Toyotas, the Corolla, tested in both sedan and hatchback guises, scored 95% for adult occupant safety, with the RAV4 a couple notches down at 93%. Still, the five-star rating means all these vehicles are a very safe choice in their respective classes. Michiel van Ratingen, secretary general of Euro NCAP, states how important it is that even family hatchbacks perform well and have the latest safety tech available. "It is encouraging to see that all manufacturers did well, regardless of type of powertrain or class of vehicle tested," said van Ratingen. "New cars on the market continue to offer more advanced technology as standard, systems that were not even considered an option a few years ago." More crash test videos are available on Euro NCAP's YouTube channel. Audi Lexus Mazda Toyota Car Buying Safety audi etron lexus ux