1997 Toyota Tacoma Dlx Standard Cab Pickup 2-door 2.7l on 2040-cars

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Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.

Kyle Busch breaks leg in big crash, will miss Daytona 500

NASCAR driver Kyle Busch suffered a compound fracture of the lower right leg and a mid-foot fracture of his left yesterday at Daytona during the 112th lap of the Alert Today Florida 300, the season-opening race of the 2015 NASCAR XFINITY Series. Busch came into contact with the infield wall just past the pit lane exit, an area where there is currently no SAFER barrier, which is designed to reduce the risk of injury in a crash. Fellow racer Ty Dillon, the third-place finisher in the race, expressed a common refrain following the news of Busch's injury. "I think we're to the point now in NASCAR we should have SAFER barriers at a place like this, we're going so fast. I think we could probably afford it," said Dillon. Matt Crafton will drive the No. 18 Toyota today at the Daytona 500 today as a substitute for Busch, but it's not yet clear if he will continue to drive the car following Daytona. Kurt Busch, Kyle's older brother, will also miss the Daytona 500 due to the domestic violence case against him in Delaware. Video footage of the wreck can be seen above. It goes without saying, but we wish Kyle a speedy recovery and a return to his stock car as quickly as possible.

Toyota's Psy-style Waku-Doki ad inherits Japan's bizarre ad crown

A new Japanese Toyota ad featuring crisply suited businessmen driving into the jungle only to segue into a Psy-style music-video dance-off with a gorilla and natives is the latest car commercial to go viral. Jungle Wakudoki is the newest installment in a grand tradition of bizarre ads from the island nation that are by turns hilarious, head-scratching and occasionally even frightening.
Let's face it: My people are weird.
I'm half-Japanese and take suitable pride in my Asian roots, but even I can't figure out what's been slipped into the water coolers of the country's ad agencies much of the time - or the nation at large, for that matter. From Japan's ubiquitous obsession with all things adorable (kawaii) to its offbeat sense of humor and its bizarrely perverse and violent tentacle porn, it's clear there's a lot going on in the culture, and only some of it bubbles up to the surface in its marketing efforts. Much of the strangest and most amazing ads are for non-transportation products (e.g. laundry soap, snacks, energy drinks), but the automotive space has its fair share. This latest Toyota ad had me trawling YouTube for a common theme, trying to make sense of why these spots are the way they are. Scroll down to watch the Toyota ad in question as well as a bunch of other examples of Japan's most bizarre car-related ads and see if you can't find the thread that runs between them. Is it just that something's being lost in translation? Have your say in Comments.