1995 Toyota Supra Base Hatchback 2-door 3.0l on 2040-cars

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Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.

Dubai claims debut of Toyota GT86 sedan concept

Typically, when the organizers of an auto show reveal that a new car will debut at their show, we take notice. But this particular claim from the Dubai International Motor Show ought to be taken with a grain of salt.
As our compatriots at AutoGuide discovered, the Facebook page for the Emirates auto expo includes a post with an interesting claim: that a sedan based on the Toyota GT86 (known in the US as the Scion FR-S) will debut at the show. The Facebook post is accompanied by the image above, purporting to show the concept in question.
The strange part is that the organizers claim the four-door GT86 concept will make its "regional unveil" at the Dubai show, which would seem to indicate that the concept in question would make its international debut at an earlier show. Considering that the doors open in Dubai on Tuesday, that seems increasingly unlikely. All of this begs the question, If this isn't actually a four-door GT86, what might it be?

Toyota FCV rallies to the hydrogen cause as zero car

It's been two decades since Toyota dominated the World Rally Championship with its Celica Turbo 4WD. But this past weekend, Toyota hit the rally stage in a very different vehicle.
That, as you can see, is the Japanese automaker's Fuel Cell Vehicle (FCV), which is still in its prototype phase. We're still at least half a year away from seeing the FCV in production trim, but the model has already been pressed into duty as the "zero car" at the Shinshiro Rally, the last round of the Japanese Rally Championship.
The zero car, for those unfamiliar, is to rally what a pace or safety car is to circuit racing, driving the rally stage to check for signs of trouble before the competitors put their feet to the floor, so it's not as if the FCV needed extensive modifications. From the looks of things, it just needed some jazzy stripes, mud flaps, probably different rolling stock and an interior with racing buckets and harnesses, roll cage, radio equipment and maybe a bit more ground clearance.