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Toyota recalls 1.37 million more vehicles for Takata airbags

Toyota is expanding its passenger-side Takata airbag inflator recall campaign by an additional 1.37 million vehicles in the United States. The models covered under this broadened recall are the 2003-2007 Corolla, Matrix, and Lexus SC430; the 2005-2006 Tundra; and the 2005-2007 Sequoia. In total, Toyota says that this expansion brings the number of its vehicles covered under the Takata inflator recall in the US to 2.915 million. For these latest models, owners will be notified by mail soon. The move is similar to a recent decision by Honda to broaden its recall list. As with millions of other vehicles covered under these recalls, it's possible for exposure to moisture to cause the inflator to ignite too quickly in an airbag deployment. This can cause shrapnel to be sprayed at occupants. At least seven deaths have been potentially linked to these ruptures worldwide. TOYOTA EXPANDS TAKATA AIRBAG SAFETY RECALL TORRANCE, Calif., June 16, 2015 – Toyota Motor Sales, USA, Inc. today announced that it is expanding its recalls involving Takata front passenger airbag inflators. Based on recent information from Takata and the National Highway Traffic Safety Administration (NHTSA), Toyota will recall approximately 1,365,000 additional 2003-2007 Corolla and Corolla Matrix; 2005-2006 Tundra; 2005-2007 Sequoia; 2003-2007 Lexus SC430 vehicles. This brings the total number of Toyota and Lexus vehicles covered by Takata recalls in the U.S. to approximately 2,915,000. In the involved vehicles, the front passenger airbag inflators could potentially be susceptible to rupture when deployed and seriously injure vehicle occupants. "Toyota's focus remains on the safety and security of our customers, and we will continue to respond promptly to new developments so we can resolve issues for them as quickly, conveniently and safely as possible," said Dino Triantafyllos, chief quality officer, Toyota Motor North America. Multiple investigations into the root cause of the potential for inflator rupture are taking place, including by Orbital ATK, an independent engineering firm commissioned by an industry-wide joint testing initiative comprised of the ten automotive manufacturers conducting Takata-related recalls. All known owners of the affected Toyota / Lexus vehicles will be notified by first class mail to return their vehicles to a Toyota / Lexus dealer. The dealer will replace the airbag inflator with a newly manufactured one.

Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

Recharge Wrap-up: Tesla says it will adapt cars to China's charging standard, Toyota previews Mirai for NY officials

Tesla says it will adapt its cars to meet China's charging standards. As Tesla sales in China fail to meet targets, in part due to range anxiety, the company has been working to build chargers for its vehicles to allay concerns surrounding its unavailability and its incompatibility with the country's charging standard. While China says it won't support charging infrastructure incompatible with its own, Tesla says, "We will fully cooperate with the Chinese government in drafting the national charging standards as well as building public charging infrastructure." Cooperation stands to help Tesla meet its sales goals in China, and to help China meet its goal of promoting electric vehicles. Read more at The Wall Street Journal. Abstract Ocean offers LED replacements for the Tesla Model S license plate bulbs. The folks at Teslarati purchased and installed a set to review and shared the results. At $21.99, the LED License Plate Bulb Kit offers a slightly more high-tech lighting solution to match the high-tech nature of the Model S, and is appropriately inexpensive for a decidedly minor upgrade. It is also very easy to install, requiring just a Phillips-head screwdriver and a few minutes. While you're not likely to see any significant energy savings from the LED bulbs, the reviewer likes the look and is happy with the customization experience. Read more at Teslarati. Toyota and Air Liquide hosted a ride-and-drive of the Toyota Mirai at the New York State Capitol. As the hydrogen fuel cell car gets closer to its US launch, Toyota has been hosting informational events to get the word out about the vehicle and hydrogen technology. At the event, which included an informational session on the hydrogen economy, elected officials got to get behind the wheel of the zero emissions vehicle. "After more than a century with the automobile, we are making decisions about socially significant technologies aimed at building a true hydrogen society over the next 100 years," says Toyota Group Vice President of Government Affairs Steve Ciccone. Air Liquide and Toyota are teaming up to develop hydrogen fueling infrastructure in the Northeast US. The Mirai goes on sale in the Northeast in 2016. Read more from Air Liquide.