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New Toyota Mirai videos continue questionable hydrogen claims

"Toyota engineers were simultaneously working on a brand new technology that met all the driver's needs with an even smaller carbon footprint." Toyota has released a number of new promotional videos for the hydrogen-powered 2016 Mirai. Most are exactly what you'd expect: pretty, full of promise and vaguely informational. But there was one line in the Product Introduction video that caught out ear. In the Product Information video about the Mirai, the narrator goes into a short history of Toyota's green car advances. After talking about the Prius and the Prius Plug In, making EVs for urban commuting and the rest of Toyota's advanced fuel programs, we hear this: "Never satisfied though, Toyota engineers were simultaneously working on a brand new technology that met all the driver's needs with an even smaller carbon footprint, one that took its lead from nature itself." You can watch the video (and four others) below. Plug In America co-founder Paul Scott told AutoblogGreen, "Show us the math! Toyota claims the FCV has a smaller carbon footprint than their EV, but every paper I've read indicates the FCV uses 3-4 times as much energy to travel a given distance as an EV. If they are making this claim, let's call them out to prove it. Show us the math!" There's some math that comes out in favor of EVs here and here. "BEVs and FCs have a very similar carbon footprint, dependent on fuel source." – Toyota's Jana Hartline Plug-in vehicle advocate Chelsea Sexton went further. "Assuming appropriate comparisons in energy feedstock, basic science doesn't support the notion that the footprint of an FCV is smaller than that of an EV," she told AutoblogGreen, explaining that "appropriate comparison" would mean using similar energy generation methods for both hydrogen and plug-in vehicles. Not the tendency, she noted, "of H2 fans to compare FCVs based on solar-based electrolysis to EVs running on coal-bases electricity and similar shenanigans." Besides, Sexton said, "focusing purely on efficiencies entirely misses the biggest struggles that FCVs face in the market, namely fuel price, inconvenience, and market fear, even if the vehicles themselves are initially subsidized.

Autoblog Podcast #318

Toyota back on top, Barrett Jackson, Crowdsourcing your Dodge Dart payments, Nissan and Toyota double down on pickups
Episode #318 of the Autoblog Podcast is here, and this week, Dan Roth, Zach Bowman and Michael Harley talk about Toyota regaining the No. 1 sales crown, getting your friends and family to buy you a Dodge Dart, Barrett-Jackson, and Toyota and Nissan remaining committed to their pickup trucs. We wrap with your questions, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Keep reading for our Q&A module for you to scroll through and follow along, too. Thanks for listening!
Autoblog Podcast #318:

Toyota Matrix not long for this world?

According to a report from AutoGuide, Toyota doesn't have plans to replace the aging Matrix hatchback in the United States after this year. If true, the timing coincides with the replacement for the Corolla, on which the Matrix is based, with that car slated to get its first complete redesign since 2006 (2008 in the US market).
We'd love to tell you how many Matrix models were sold by Toyota in the United States last year, but the automaker chooses to bundle Matrix sales with Corolla sales, so we have no idea. That said, we have to assume sales of the hatchback don't contribute much overall to the total number of Corolla-based machines.
We're also unsure if Toyota will choose to exit the youth-oriented compact hatchback market entirely, or if the automaker will rely instead on its hybrid Prius line and Scion models like the xB and xD.