2004 Toyota Camry Solara Sle Convertible on 2040-cars

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Toyota Tacoma helps stand up to your girlfriend, mimes, magicians and the Grim Reaper

It takes a lot to get a product noticed in today's fast-paced world, but one avenue that's always seemed to grab the eyeballs of consumers has been humor. Toyota knows this rule well, and has put together a quartet of spots called "Tacoma Wins," in which the midsize pickup's features and specifications best a number of seemingly worthy competitors.
Whether it be sobbing girlfriends, a circus magician, a grim reaper or the scariest thing of all, a mime, the Tacoma looks well equipped to deal with it. Take a look below for all four of Toyota's newest spots.

Toyota throwing water on fast-charging EVs

Toyota is undoubtedly committed to moving beyond the internal combustion engine for future automobiles. But, while the company embraces hybrids with boosted production, new models and in motorsports, the automaker is more standoffish when it comes to pure electric models. This is especially true as the Mirai hydrogen fuel cell sedan comes to market. In the mind of Mirai chief engineer Yoshikazu Tanaka, even fast-charging electric vehicles don't have much of a future because of their strain on the power grid. "If you were to charge a car in 12 minutes for a range of 500 km (310 miles), for example, you're probably using up electricity required to power 1,000 houses," he said to Reuters. Tanaka admitted that EVs have a place in the market, but it was for short drives during the day after being charged each night. As one of the people responsible for bringing the Mirai to the road, it shouldn't be too shocking that Tanaka puts his faith in hydrogen. He feels that H2 is the better choice for long-distance driving because of the available range and speed of refueling. "Of course, there are technological hurdles that need to be cleared to make this commercially viable," he said to Reuters. One of the biggest of those obstacles is building a new refueling infrastructure. But, despite government subsidies, Japan looks set to miss its goal of opening 100 H2 stations by the end of March 2016. Toyota has thrown a lot of support behind hydrogen but has been accused of overstating some of the fuel's benefits and embellishing the current refueling infrastructure. Still, engineers at the automaker are working to bring the cost of the fuel cell vehicle down to the level of a diesel by 2022.

Bronco Scout, Ford and Rivian, and next-gen Land Cruiser | Autoblog Podcast #578

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Road Test Editor Reese Counts and Assistant Editor Zac Palmer. First, they dicuss recent news, including the upcoming next-gen Toyota Land Cruiser, Ford's trademarking of "Scout" and "Bronco Scout," and Ford's $500 million investment in EV startup Rivian. After that, they talk about the cars they've been driving, including the Jeep Wrangler, Cadillac XT4 and Buick Regal GS. Last but not least, they help a listener choose a new car in our "Spend My Money" segment. Autoblog Podcast #578 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Toyota promises a next-generation Land Cruiser Ford trademarks "Scout" and "Bronco Scout" Ford invests $500 million in Rivian Cars we're driving: 2019 Jeep Wrangler 2019 Cadillac XT4 2019 Buick Regal GS Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: