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Toyota wants half its vehicles in Japan to be hybrids

The Toyota Mirai hydrogen fuel cell vehicle could signal the future of motoring with a somewhat accessible price and cutting-edge green technology, but there's no guarantee for the model actually spearheading a revolution in the marketplace. In the meantime, the Japanese brand is continuing to focus on its hybrid powertrains and actually plans to build even more of them. As soon as next year, half of Toyota's sales in Japan could be electrically assisted. According to the Nikkei Asian Review, Toyota is pushing to sell 760,000 hybrids in Japan in 2016, compared to 684,000 last year. That figure would account for half of the company's sales in that country, and the company plans to increase overall production of its gas-electric models. The automaker could build 1.32 million of them next year, which would be about 30 percent more than in 2014. There's actually a financial incentive for Toyota to try this green strategy. Japan's rules for tax breaks on efficient models are about to get more stringent. According to the Nikkei Asian Review, only about half of all new models are expected to meet the guidelines for the incentives, compared to over 80 percent now, and the change could cost buyers as much as 100,000 yen ($840) more. With the impending debut of the next-gen Prius and heightened hybrid production, Toyota can position itself as an attractive choice to customers. News Source: Nikkei Asian Review via Green Car CongressImage Credit: Kazuhiro Nogi / AFP / Getty Images Green Plants/Manufacturing Toyota Hybrid

Shuttle-hauling Tundra finds permanent home in science exhibit

The idea of lifting a full-size pickup truck completely off the ground by hand might seem as likely as, say, said pickup truck towing a 150,000-pound space shuttle, but... hurray, physics! The same Toyota Tundra that towed the Space Shuttle Endeavour to its final resting place at the California Science Center is now on permanent display there as an exhibit that shows how a lever works.
Like all levers, this exhibit uses a fulcrum allowing people other than Superman to lift the 5,625-pound pickup (plus an extra 1,000 pounds for the rig). That's almost as impressive as the Tundra pulling 17 times its rated towing capacity back in October. Regardless, Toyota is once again cashing in on the publicity stunt and visitors to the science center get a live demonstration of a simple machine - we call that a win-win.

Toyota to sell hot-pink Crown in Japan

Akio Toyoda is doing a pretty decent job at the helm of the Toyota empire. This is the man, after all, that declared that Toyota would get new sports cars, and that they needed to be, not should be, rear-wheel drive. We can respect that. Toyoda is also trying to do away with his company's conservative styling and bring edgier vehicles to market.
Toyota's designers have done just that, although perhaps they went a bit too far. In November, Toyota debuted its fourteenth-generation Crown with a bling-bling fascia that makes Lexus' spindle grille look as conservative as a three-piece suit, and a retina-searing pink paintjob. See, in Japan, the Crown is to Japan's older crowd what the 2002 Buick Park Avenue is to America's senior citizens. As Automotive News reports, the idea with the pink was to draw attention to the grille, but it was originally intended as a debut item, only.
Now, Toyota is actually planning to offer the electric fuchsia Crown for sale to regular buyers. Interested parties will have from September 1st to September 30th to place an order for the big sedan. According to the AN report, Toyoda said to reporters at the debut, "My initial reaction was: 'You're kidding! Please, not pink." We wish they were kidding.