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2014 Toyota 4Runner priced at $32,820*

Toyota has announced pricing on its facelifted 2014 4Runner. The rough-and-tumble SUV will be available in three grades: base SR5, upmarket Limited and off-road-ready Trail. Depending on the trim level, buyers will have the choice of rear-drive or one of two different four-wheel drive systems. The sole engine is Toyota's 4.0-liter, 270-horsepower V6.
Entry-level buyers can get an SR5 for $32,820. That includes 17-inch wheels, fabric seats and Toyota's Entune infotainment system. Adding four-wheel drive bumps the price by $2,920, while the Premium Package (SofTex faux leather seats, navigation, sunroof, auto-dimming mirrors and power passenger seat) adds $1,875. All model prices listed do not include $860 for destination and tax.
The Trail starts at $35,725, while the Trail Premium bumps the price to $38,645, adding the same suite of equipment found on the SR5. While it boasts the same standard equipment as the SR5, the Trail is better suited for going off road. A multi-terrain response system comes standard, as does hill-start assist and Toyota's Crawl Control. For an extra sum, buyers can opt for the Kinetic Dynamic Suspension System, which automatically disconnects the sway bars for better articulation and trail holding.

Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

8 car technologies designed to keep you safe

Technologies are always advancing forward, especially in your vehicle. As more safety technologies are being introduced into the market, it can be hard to keep track of everything. So here are 8 technologies designed to keep you safe on the road. Want more coverage? Head over to http://bit.ly/2CcOngW Ford Kia Mercedes-Benz Subaru Toyota Volkswagen Volvo Autoblog Minute Videos Original Video FCA automatic emergency braking