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Toyota NA CEO says his excitement for hydrogen sedan is rising

Toyota has an undeniable vested interest in seeing its hydrogen sedan succeed when it goes on sale in the US next year, so it's no surprise that the company's North American CEO, Jim Lentz, says that he's got more hope for the car now than ever before. And if we remember ways that others in the company, like Bob Carter, have loudly sung hydrogen's praises, we have to assume that positivity is running awful high in Torrance. In fact, Lentz said that the US side of the company is far more excited by the H2 car than colleagues in Japan. Speaking at The Wall Street Journal's ECO:nomics conference in Santa Barbara, CA this week, Lentz said: After we've seen the product, understand its range, its driving dynamics, its refueling, we're a lot more bullish than Japan - probably about fivefold more bullish. It's just a question of how many can be produced now. Well, we've driven this car, and we still feel that Toyota is placing a big bet on the technology. One important issue is cost, but Lentz would not say exactly how much the car costs to make or what it will be priced at. He did say, though, that the production cost has dropped by 95 percent from the $1 million price tag the car wore ten years ago. That hints at a production cost of around $50,000. Lentz also said he thinks it will take at least a decade for hydrogen vehicles to hit sales of 500,000 per year in the US. Speaking to Bloomberg, he said: Their acceptance could get off to a quicker start than the hybrids did. I think you're going to see a lot more marketing of the concept of fuel cell much sooner than you did for hybrids, because basically the whole industry is behind it.

Is this the fourth-gen Toyota Prius? [w/video]

A new video has appeared on Prius Chat of a camouflaged hatchback that just might be the next Toyota Prius. There's nothing here that concretely proves what we're looking at is the fourth-generation model of the world's best-selling hybrid, but upon first glace, the Prius guess makes sense. In an ironic twist, the car was caught because it needed gas. Prius Chat user Savior1974 says that the car was spotted on a drive between Las Vegas and California in Baker, CA. Savior1974 wrote, "As we are leaving we see a car dressed as it were being road tested. Upon further inspection it looks like it might be a Prius. I took a quick video as I drove by but it's not the best quality." The launch of the next-gen Prius has been delayed because of more work that was needed to make the car more efficient and to improve the styling. Work on getting the Prius to work well with the new Toyota New Global Architecture platform also needed more time. Last summer, we heard rumors that the Prius' new design would be finalized in November 2014. There are a few points to keep in mind that might point to this being something other than the next Prius. First, the all-black, electrical-tape-style camo is not the normal wrap that the Toyota Technical Center uses for testing (compare with these early shots of the Prius C and these other fourth-gen Prius spy shots). Second, the Baker grade between Las Vegas and California (where the video was shot) is full of vehicles being tested by any number of automakers. Nonetheless, the lines of this car do look like a Prius, so we leave you with a gallery of stills from the video and, of course, the video itself, above.

Toyota Auris gets new Touring Sports variant

Toyota showed off the Touring Sports version of the Auris next to the newly introduced Auris Hybrid at last year's Paris Motor Show, but didn't say much about it. Six months later, just ahead of the Geneva Motor Show, the company is crowing about that wagon going on sale with the Hybrid Synergy Drive, creating the Auris Touring Sports Hybrid.
The hauling version of the exceptionally popular Auris hatchback doesn't just add a hybrid wagon to the compact segment, Toyota says it offers class-leading load capacity of 1,658 liters with the Easy-Flat one-touch rear seats down. With the rear seats up, it offers 530 liters. The little big gulp is possible because the hybrid batteries have been placed under the rear seats instead of being in the luggage area.
It looks the same as the hatchback save for the fact that it's 285 millimeters (11.2 inches) longer behind the C pillar, has a redesigned tailgate and a lower load floor. Engines beyond the hybrid will match the rest of the lineup: 1.3-liter and 1.6-liter gasoline engines and a 1.4-liter D-4D diesel. There's a chance we'll see it in Geneva, if we don't there's a press release below to tell you all about it.