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Weekly Recap: Toyota wants cars to be your 'close friends' around 2020

Toyota confirmed plans this week to launch autonomous technology in its production cars around 2020. The automaker's version is called Highway Teammate, and it's one element of a broader mobility strategy that includes vehicles communicating with each other and the grid. "Toyota believes that interactions between drivers and cars should mirror those between close friends who share a common purpose, sometimes watching over each other and sometimes helping each other out," the company said in a statement. That sounds utopian, and perhaps a bit cheesy, but it's an acknowledgment that autonomous driving requires more than technology developed in a vacuum. Toyota is looking at its research in a broader context, and dubs its overall strategy the Mobility Teammate Concept. Highway Teammate is the first step. Its test vehicle is a modified Lexus GS, which uses road-mapping data and external sensors to merge or exit highways, change lanes, and maintain safe distances during driving. It's operated on the Shuto Expressway in Tokyo. Toyota has been working on autonomous tech since the 1990s, with the goal of providing mobility for older people and the disabled, as well as lowering the frequency of traffic accidents. Toyota's push comes as an early adopter, Nissan, is hedging on its own deadline to implement the autonomous tech by 2020 due to a lack of firm laws governing self-driving cars around the world. Conversely, Volvo took the landmark step of being the first automaker to accept liability for when its cars will operate in autonomous mode, and urged the US government to set federal guidelines to regulate the technology. OTHER NEWS & NOTES 2016 BMW M4 GTS: Your water-injected, turbo-boosted demon BMW is unleashing its most powerful M4 ever, a 493-horsepower special edition that's road legal yet bred for the track. The company is making 700 copies for sale around the world, and 300 of them will come to the United States. The twin-turbocharged 3.0-liter six-cylinder revs to 7,600 rpm and uses a water-injection technology to cool the intake air and lower the compression temperature. BMW says this allows it to wring more power out of the inline six. The car also uses carbon-fiber reinforced plastic for the roof, hood, engine compartment strut brace, drive shaft, and rear spoiler to reduce weight. The M4 features BMW's organic light-emitting diode taillights, which are said to be an industry first.

Toyota blends Jeep and McLaren F1 in playful concept

Auto shows aren't the only place where Toyota showcases its concepts. It also cooks up something new every year for the Tokyo Toy Show. This year it's the Camatte Hajime, and it's the sixth iteration in a line of youthful concepts following the Camatte Sora, Daichi, 57s, and 57s Sports we've seen in recent years. It blends the best elements from a Jeep Wrangler and a McLaren F1. Okay, so it's more like a Jeep, but it does have the McLaren's signature central driving position and two passenger seats offset just behind. It's also a fair bit smaller than anything Jeep makes, and packs an electric motor of unspecified capacity. Fortunately it'll be switched off while on display at the Tokyo Big Sight during the toy show, so kids can get in and stomp on the pedals all they want. (Stomp in a polite and respectable Japanese fashion, anyway.) Families can have their picture taken inside the open cockpit, then customize the vehicle on tablets to create their own unique memento, while checking out other versions including an ambulance, police car, fire truck and hod dog truck. Childhood Vehicle Playsets Meet the Information Age at the Tokyo Toy Show Tokyo, Japan, June 17, 2015-Ever wonder how you would look racing to rescue a cat from a tree in a purple fire truck? Or cruising around town in a hot pink hot-dog truck? Now you can see for yourself through Camatte Vision, an all-new interactive experience from Toyota for families, debuting at this year's International Tokyo Toy Show. Camatte Vision is the latest way to experience Toyota's Camatte line of exploratory concepts seeking to break the traditional boundaries of the way children play and tinker with vehicles. The aim is to let kids and their parents share the child-like wonder and excitement of cars and trucks. Blazing fast hot rods, life-saving ambulances, hearty construction crane trucks, and many more are available in a rainbow of colors. Through an innovative augmented reality tablet app, see how you and your family would look in a virtually limitless combination of vehicle types and colors. Of course, the fun doesn't end in the virtual world: the latest physical manifestation of the Camatte family, the Hajime, will be on display for families to explore hands-on. Toyota's booth at the International Tokyo Toy Show How Camatte Vision works - Hop into the Camatte Hajime and take a photo of you and your family.

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.